A New Generation of Marketing: Word of Mouth Marketing
What the heck is WOMM? For those of you non-marketing folks, this concept is the next generation, icing on the cake for big brand names and companies; sort of a social media movement on steroids.
As published in Wikipedia, Word of Mouth Marketing is marketing through a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner. Word of mouth is typically considered a face-to-face spoken communication, although phone conversations, text messages sent via SMS and web dialogue, such as online profile pages, blog posts, message board threads, instant messages and emails are often now included in the definition of word of mouth.
Here are a few solid WOMM resources out there for companies wanting to implement a WOMM program within a budget:
• WOMMA, the official trade association for the word of mouth marketing industry, who’s mission is to promote and improve word of mouth marketing.
• BzzAgents, a platform that allows people to experience new products and services, share their honest opinions about them with people they knew and report those activities and opinions so marketers could directly see the results. This community would be something entirely new, bringing consumers and marketers together to organize and track honest word of mouth.
Some key takeaways for your next WOMM campaign:
• Leverage Existing Social Networks
• Target the Influencers
• Encapsulate Exclusivity and Scarcity
• Micro-Market: market to the individual by providing highly customizable products
• Industry Marketing: focus on the people who can build your brand
Sources:
http://www.doshdosh.com/word-of-mouth-marketing-strategies/
http://www.womma.org/
http://en.wikipedia.org/wiki/Word_of_mouth
