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Home » Archives for Wikipedia

Thoughts from Boston: What is Technology?

February 17th, 2009
Boston
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Kate Brodock

  

The technology in my immediate life is mostly computer and internet-based.  I work all day in front of a screen, playing around with new media tools, figuring out how they can be used for marketing and can rarely get my job done for very long if I don’t have internet access (eeek, that sounds mildly pathetic).  On the side I research the effects of digital tools on society and neat things like that.

But of course, there’s way more to technology than that.  As Managing Director of Girls in Tech Boston, I’ve been spending the last few weeks formulating a (sort of) working definition of what “technology” really means.  Wikipedia (technology at work!) has a good definition:

“Technology is a broad concept that deals with an animal species’ usage and knowledge of tools and crafts, and how it affects an animal species’ ability to control and adapt to its environment. Technology is a term with origins in the Greek “technologia”, “τεχνολογία” — “techne”, “τέχνη” (“craft”) and “logia”, “λογία” (“saying”).[1] However, a strict definition is elusive; “technology” can refer to material objects of use to humanity, such as machines, hardware or utensils, but can also encompass broader themes, including systems, methods of organization, and techniques.” 

Greek aside, this highlights pretty well the way I think about technology: it’s broad, and comes in many different forms.  It’s not just a new gadget that hits the market.  It could be Janine Benyus‘s extensive research on biomimicry, or really cool tents for the military that are supported by air chambers so they’re super light.  Or what about new uses of old technologies, like a gear for a hammer used in an African quarry to get the job done.

As part of my goals for this position, I’d like to think more broadly about what technology means, and encourage members to think about the various forms of technology they experience in their lives and that they see in the lives of those around them.  

In the meantime, I’m off to ski racing, and thanking whomever it was who came up with the idea of crafting wool into a heavy weight but really thin pair of pants to keep my legs warm. Technology prevails….

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Tags: Boston, East Coast, girls in tech, Kate Brodock, technology, Wikipedia, women in tech
Posted in Boston | No Comments »

A New Generation of Marketing: Word of Mouth Marketing

December 3rd, 2008
Los Angeles, San Francisco
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Adriana Gascoigne

What the heck is WOMM? For those of you non-marketing folks, this concept is the next generation, icing on the cake for big brand names and companies; sort of a social media movement on steroids.

As published in Wikipedia, Word of Mouth Marketing is marketing through a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner. Word of mouth is typically considered a face-to-face spoken communication, although phone conversations, text messages sent via SMS and web dialogue, such as online profile pages, blog posts, message board threads, instant messages and emails are often now included in the definition of word of mouth.

Here are a few solid WOMM resources out there for companies wanting to implement a WOMM program within a budget:
•    WOMMA, the official trade association for the word of mouth marketing industry, who’s mission is to promote and improve word of mouth marketing.
•    BzzAgents, a platform that allows people to experience new products and services, share their honest opinions about them with people they knew and report those activities and opinions so marketers could directly see the results. This community would be something entirely new, bringing consumers and marketers together to organize and track honest word of mouth.

Some key takeaways for your next WOMM campaign:
•    Leverage Existing Social Networks
•    Target the Influencers
•    Encapsulate Exclusivity and Scarcity
•    Micro-Market: market to the individual by providing highly customizable products
•    Industry Marketing: focus on the people who can build your brand

Sources:

http://www.doshdosh.com/word-of-mouth-marketing-strategies/

http://www.womma.org/

http://en.wikipedia.org/wiki/Word_of_mouth

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Tags: adriana, Adriana Gascoigne, BzzAgents, girls in tech, Internet, Los Angeles, marketing, online marketing, public relations, San Francisco, social media, Wikipedia, women in tech, WOMMA, word of mouth, word of mouth marketing
Posted in Los Angeles, San Francisco | 2 Comments »

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