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Competitive, Social & Loyal: A Look at Women and Modern Gaming and App’ing

November 12th, 2009

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In a recent study by Q Interactive, it was found that women are both loyal to those social media apps and games they play (think: Farmville or (Lil) GreenPatches & other Causes) and competitive, as their interest in gaining virtual currency shows. According to Q Interactive, “The study of U.S. women, of whom 50 percent play online games according to Pew Internet, sought to offer a clearer picture into this growing group and where brands do and can fit in.”

Here are some statistics:

85 percent of those surveyed use five or fewer games and/or apps regularly, indicating an inclination to be loyal to a handful of favorites; approximately 15 % regularly invest in six or more games/apps at a time

More than half (57 %) are earning/spending virtual currency daily

95 percent utilize virtual currency primarily to “gift” and/or advance games

For more statistics and to see the way Q Interactive studied how brands and women intersect during social media gaming and app’ing, finding brands to be an important partner- please see their article at:

http://www.qinteractive.com/pressSingle.asp?rId=263&CS=&ID=1

Happy gaming & app’ing!

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