Girls In Tech

Please join Girls in Tech as we sponsor Offerpal Media’s VGS After party on Oct. 30th at 6 PM.  Just following the Virtual Goods Summit Oct. 29th – 30th, this will be a chance for all to mix & mingle and let the networking continue on after conference!  

The after party will be at Harlot ( just a short walk from the Westin):
Harlot
46 Minna St
San Francisco, CA 94105 | http://www.harlotsf.com  6PM – 9PM

To RSVP: please click on the following Facebook Event link: RSVP here

Register for VGS & the afterparty at: http://vgsummit2009-3rdlist.eventbrite.com

(For partners, see this link for special discount offer code:  http://myofferpal.wordpress.com/2009/10/05/discount-code-for-vgs-on-oct-30th-save-15-exclusive-for-offerpal-partners/)

Tags: Afterparty, girls in tech, Offepal, Offerpal, Virtual Goods Summit
Posted in San Francisco | No Comments »

A sold out Social Gaming Summit 2009, stirred a surprising amount of excitement and noise during a supposedly “hurting economy”. All of the major social gaming developers, designers, publishers, payment platforms, social networks, mobile players were in attendance which made for some solid networking, however, more significant to me, was the major power player women featured on key panels — and what a performance.

Strong voices from the Monetization Infrastructure for Social Games included Erikka Arone from Zong and Renata Dionello from PayPal. The discussion led by Charles Hudson, co-founder of the Social Gaming Summit, focused on types of payment platforms that work the best for social games and why. Of course, each rep touted their own technologies and platforms, however, one thing was really clear – more is more. More payment options for users = more money in the bank. Erikka Arone is the VP of Business Development for Zong. She is responsible for partnerships with virtual goods and gaming companies to drive monetization and adoption. She has broad experience in numerous high-growth social web and mobile businesses. She was at Six Apart, where she was responsible for distribution and product partnerships for TypePad. Renata leads PayPal’s efforts in business development on the consumer side of the business. She is currently involved in developing PayPal’s strategy in the micropayments and social media space. Renata has over 10 years of experience in business development, strategy, product management and marketing.

Another super star female panelist was Anu Shukla, who spoke on the Customer Acquisition and Retention for Social Games panel. Anu Shukla founded Offerpal Media in June, 2007, with the vision of providing social application developers and other social publishers with a viable way to monetize their traffic. She has since grown Offerpal Media into the leading social advertising network on the Web, generating significant revenue for social publishers while driving high quality leads and high value customers to online advertisers. A serial entrepreneur, Anu is also the founder and CEO of Mybuys Inc., the leading provider of personalized product recommendations for online retailers.

Anu was the one person that really knocked my socks off during the conference. A strong, determined and witty lady, she drove the discussion as an expert in customer retention and acquisition delivering one key message – “It’s all about increasing RPGs.”

The Social Gaming Summit 2009 is a one day event focused on the intersection of games and the social web. This year’s event will focus on helping social games developers build, monetize, and grow their social games. We’re bringing together the leaders in free-to-play games, social networking, and payments infrastructure for a full day of panels and talks.

Tags: Adriana Gascoigne, Anu Shukla, Charles Hudson, Erikka Arone, girls in tech, Offerpal, PayPal, Renata Dionello, Social Gaming Summit, Social Gaming Summit 2009, Sponsor, Zong
Posted in San Francisco | No Comments »