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NYC Event on 10/13: Learn to Flex your Negotiation Muscle!

October 1st, 2011
All Chapters, Events, Girls In Tech, New York
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Jamie Lee

Event Details:

Date: Thursday, October 13th
Program: 7pm – 9pm
Where: dzine it studio on 26 West 23rd Street, 4th Floor, New York City

Negotiate

Initiating conversations about salary negotiation with the successful women in our network is the first step to acquiring a negotiation muscle.

I saw how tapping one’s network can positively impact a woman’s career after making an introduction to two female friends. One was an executive with great deal of professional experience, and the other was just about to start her professional career and seeking career advice. Let’s call the first friend C and the second E.

The more experienced friend gave friendly advice to E who had just received her first job offer. C encouraged E to negotiate for a better package and to not settle for the first offer. But E countered this advice with a great deal of hesitation. She was afraid she would risk losing the job offer by asking more for herself. She was having trouble seeing herself as deserving more than what was given to her.

Don’t get me wrong — E is hardworking, highly qualified, and someone I greatly admire as a person. I could see she deserves more, but she couldn’t. Like many women, she didn’t know how to negotiate, or that she could even negotiate. Gently prodded by C, E decided to work up the courage to ask for a better term. She later happily reported that the negotiation worked out in her favor.

Three things dawned on me from watching this conversation unfold:

1. Negotiation is a learned skill that improves with practice. C has a great deal of negotiation experience from both sides of the table and was thus able to give great, practical advice to E. Learning to negotiate is a skill that women may need to focus greater effort at developing than men, who in general seem to have a natural propensity to negotiate. According to authors Linda Babcock and Sara Laschaver “Women Don’t Ask”, men initiate negotiations four times as often as women.

With more women entering the workforce, entrepreneurship, and leadership ranks, it’s high time that more women raised their hands and asked for what they want. It’s time for women to develop and flex their negotiation muscles.

2. We need to talk more about initiating negotiation. Watching C provide guidance to E made me wish to facilitate more opportunities for women to connect and learn from each other on this topic. Furthermore, it is imperative that we have informed discussions about salary negotiation as part of the larger, on-going discussion around wealth creation for women and closing the gender pay gap.

3. Women who successfully master the art of negotiating earn more money and are more successful in their careers. Another study cited by Babcock and Laschaver calculated that women who consistently negotiate their salary increases earn at least $1 million more during their careers than women who don’t.

A crucial step in learning to negotiate is to learn from the women in our own networks who successfully asked for what they want and got their worth in the workplace.

This is the thought process behind the panel discussion I’m moderating with wimlink in New York City on Thursday, October 13. At this event, three talented women leaders in fields as diverse as executive coaching, law, and digital media will share their wealth of experience and insight on how to get your worth in the workplace. Featured speakers are


1. Julia McNamara, founder of Helix Career Management and certified executive coach


2. Carla Varriale, partner of law firm Havkins Rosenfeld Ritzert and Varriale, LLP


3. Bethany Hillman, VP of Operations at TVGenesis

Click here to read the full bios of each panelist and register for this event.

Whether you are starting a job search, a new job, or salary negotiation, this session will provide you with tips, inspiration, and guidance to take your career to the next level.

Learn to flex your negotiation muscle. Learn from the rich experiences of women leaders. Be richly rewarded for the value you bring to the table.

Register for Wimlink Event: How to Get Your Worth in the Work Place in New York, NY  on Eventbrite

Written by:

Jamie Lee
Operations Manager
Tipping Point Partners
@jieunjamie

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Tags: event, negotiation, networking, New York City, women
Posted in All Chapters, Events, Girls In Tech, New York | No Comments »

Seven Question Series for a Startup Founder: Jennifer Fleiss, Rent The Runway

April 27th, 2011
All Chapters, Girls In Tech, New York
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Aishwarya Iyer

As a fan of Girls in Tech and as a member of the NYC technology and startup community, I have immense respect, admiration and appreciation for tech startup entrepreneurs and founders – especially female tech startup founders.  So, when I was asked to blog for Girls in Tech, I brainstormed various ways I could channel my interests into the forum and create a space for founders to really tell tidbits about themselves – which brings me to the “Seven Question Series for a Startup Founder.”  Each week, GIT will feature a different female startup founder and ask them seven random questions- some related to their business, their journey, their past, their future, and of course, their passion.

I am starting off the first Seven Question Series with a truly fantastic founder from a fabulous NY startup doing big things: Jennifer Fleiss, Founder and President of Rent The Runway.


For those of you unfamiliar with Rent The Runway, it is the premier destination for luxury designer dress rentals, and provides access to premier dress and accessory rentals online for just 10% of retail price, while working with over 120 renowned designers such as Herve Leger, Missoni, Vera Wang, and Diane von Furstenberg.

 

 

 

 

 

 

 


1.  Who or What inspired you to start Rent the Runway?

JF:  I’ve always been an entrepreneur at heart and love brainstorming on ways to improve consumer experiences.  At Harvard Business school I would frequently have lunch with Jennifer Hyman, fellow RTR co-founder, to discuss entrepreneurial ideas.  After a Thanksgiving break home to visit her family, Jenn came up with the idea of Rent the Runway because her sister Becky was having a “closet full of clothes but nothing to wear” moment.  We spoke to over a thousand women to evolve the concept and did a test run where we rented dresses to women – it was the pure emotional reaction of a women putting on dresses and feeling so fantastic that they were twirling around in front of the mirror that led to the evolution of the concept and my motivation to make Cinderella moment dreams into a reality.

 

2.    Who are your own style influencers or favorite designers?

JF:  Some of my favorite designers include Proenza Schouler, D & G by Dolce and Gabbana and Tibi.  I’m also very inspired by some of the stylists we have at Rent the Runway who have such unique everyday style.

 

3.    How would you describe your management style?  Has it changed since you became an entrepreneur?

JF:  Yes, I think it’s changed since starting Rent the Runway.  I’ve learned to adjust my management style based on who I’m managing and really listen to each team member’s feedback.  I think it’s really important to be flexible in managing a team and determine the best way to manage each individual.  It’s also important to ensure that there’s a balance where employees can work on projects that excite and motivate them while also driving the company forward.    Knowing how fantastic it feels to be an entrepreneur makes me want to give the people I manage maximum responsibility so they too can have the feeling of creating something from scratch.

 

4.    What is one piece of advice you would give yourself if you could go back in time five years ago?

JF:  Five years ago I would have told myself to really do what I love and not hesitate in taking risks to get there. I spent several years in finance during which time I learned an invaluable amount but I didn’t love what I did on a daily basis.  Entrepreneurship is FUN and teaches you more than any job possibly could so it’s an amazing way to spend time and learn really valuable skills.

 

5.    If Rent the Runway was not based out of New York City, what other city in the world would you choose as RTR HQ and why?

JF:  I’d probably choose Los Angeles or San Francisco.  In Los Angeles there are so many occasions and events that women are dressing up for, and in San Francisco there is incredible tech talent that’s hard to find in other parts of the country.

 

6.    Where do you see Rent the Runway in five years?

JF:  In 5 years we really plan to grow the company exponentially so that renting clothing is part of women’s everyday lives.  We plan to change the way women shop for special occasions all across the world.

 

7.    What are two books that you would recommend to women in the technology and startup community?

JF:  “Delivering Happiness” which is the story of Zappos success and “Getting to Plan B” by Randy Komisar who provides great insight into how having a bias towards action is a huge part of starting a company – something we live by at Rent the Runway.

 

WYR:  Would you rather: Never wear a designer dress again  OR  Never be able to read a new book again

JF:  I truly can’t pick!  Both would be terrible to never have the opportunity to do again.  Both are such fun and interesting new ways or learning about different things and constantly having different experiences!

 

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Tags: Aishwarya Iyer, female founders, New York City, startup CEOs
Posted in All Chapters, Girls In Tech, New York | 1 Comment »

Just How Powerful is a Tweet?

April 14th, 2011
All Chapters, Girls In Tech, New York
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Jamie Lee

How powerful is a tweet?

Last December at Vator Splash NY Competition where JumpThru founder Deborah Jackson served as a judge for the event, she met the executive director of Iridescent, a non-profit that provides STEM (science, technology, engineering, and math) education for underserved and underrepresented youth. On the spot, she helped Iridescent connect with like-minded organizations such as Girl Develop It and Women 2.0. She also introduced the non-profit to Heart & Soul Charitable Fund that is now going to fund Iridescent.

Deborah thought she had done her part in making connections for Iridescent. Little did she think that one of her tweets would have an impact as powerful as a personal introduction.

Fast forward to this week, when she received a thank you email from the executive director of Iridescent. The executive director wrote that, thanks to Deborah’s tweet about Girl Approved founder Heidi Dangelmaier, Iridescent learned about Girl Approved, an organization focused on girl empowerment through innovative product development. In fact, the executive director reached out to Heidi who agreed to be one of the keynote speakers at Technovation Challenge Pitch Night on May 9th at AOL Ventures in NYC.

Here is more detail on Technovation Challenge Pitch Night:

“The Technovation Challenge program was founded in 2009 by Anuranjita Tewary, who wanted to offer young women the experience of participating in a “start-up company” and understand what it takes to be a high-tech entrepreneur. The pilot program was run in the spring of 2010, with 45 girls and 25 mentors from all over Silicon Valley. The Technovation Challenge has now expanded to New York City, Los Angeles, San Francisco, Mountain View and Berkeley, CA, supported by the Office of Naval Research (ONR). View our current programs here“

Girls in Tech was highly involved with the first Technovation Challenge, from inception to Pitch Night, in the Bay Area in December 2009.

So, a tweet, as Deborah found out, can be quite powerful. Particularly when sharing connections and promoting collaboration among an increasingly interconnected community of “tweeps” passionate about female entrepreneurship, technology, and education.

Keep on tweeting!

This post of was originally posted on JumpThru’s tumblr blog.

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Tags: entrepreneurship, Girl_Approved, Girl_Develop_It, iridescent, JumpThru, networking, New York City, social media, social networking, Technovation_Challenge, tweet, twitter, women in technology
Posted in All Chapters, Girls In Tech, New York | No Comments »

Socialize – Monetizing Social Media, 3/31 – 4/1 at The New Yorker Hotel

March 19th, 2011
All Chapters, Events, Girls In Tech, New York
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Jamie Lee

If you ever planted super berries on Farmville for a quick profit or downloaded a Katy Perry song via Tap Tap Revenge on your mobile device, you experienced the convergence of social media, mobile gaming, virtual goods, and an innovative business model.

Every day, a growing number of people around the globe connect to social media for networking and entertainment, and many of them are doing so on their mobile devices.  Entrepreneurs, business leaders and practitioners are coming up with new and original ways to capitalize on this growing trend and to make money through social media.

Learn how industry leaders in online marketing, digital media and mobile gaming are creating and executing these business strategies at Socialize: Monetizing Social Media, a two-day conference presented by Mediabistro, SocialTimes & AllFacebook. Diverse perspectives will be represented at discussions focused on four core themes:

  • Gamify. Social games keep getting hotter: the virtual goods market will surpass $2 billion in 2011
  • Mobilize. The social web has gone mobile: lessons for social sharing, search, browsing, and networking
  • Optimize. Learn how to effectively track and measure social media campaigns
  • Monetize. At the root of all these topics, uncover key revenue drivers: content, apps, and more

The conference will be held from Thursday, March 31 to Friday, April 1, 2011 at The New Yorker Hotel in New York City.

Click here to register for the event.  At checkout, Girls in Tech members can use this 15% discount code: SZGIT.

 

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Tags: conference, entrepreneurs, event, facebook, gaming, iphone, marketing, MediaBistro, New York City, social media, tech
Posted in All Chapters, Events, Girls In Tech, New York | No Comments »

Be a part of the startup boom in NYC: Exclusive GIT member discount to TechCrunch Disrupt

April 14th, 2010
New York
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Kayla Zerby

Fred Wilson, VC and principal of Union Square Ventures (the investment firm most famous for backing notable companies like FourSquare, Twitter, and Etsy), has long argued that the New York tech startup scene is booming.

Chris Dixon, the co-founder of Hunch and personal investor in early-stage technology companies, has the same feeling.

We couldn’t agree more.

To witness – or participate – in the New York tech scene’s rich history in the making, we suggest you check out an upcoming NYC event that’s sure to be a microcosm of the boom that’s taking place all around us.

The 1st annual TechCrunch Disrupt conference takes place May 24-26 at 570 Washington Street, an enormous 100,000 square foot event space in SoHo.

Each morning of this 3-day conference is dedicated to a series of panels and discussions hosted by an impressive list of key players in the startup world. In between sessions, attendees are invited to browse “Startup Alley” – the conference demo floor where early-stage startups can showcase their businesses and products.

Interested in demoing your business? $1,995 will get you 2 tickets and an entire day to demo in Startup Alley. Click here for details.

The bread-and-butter of the conference, however, is no doubt the “Startup Battlefield” competition. (And let’s be honest. With a name like “Startup Battlefield,” I kind of secretly wish this competition was part of a reality show – a’ la Simon Cowell’s now cancelled nail-biter, American Inventor. Oh, the drama.)

In this “March Madness-style” contest , a slew of carefully-selected applicants will take part in a pitch tournament where they’ll be asked to demo their business or product over several rounds. The winner receives a $50,000 cash prize – not to mention TechCrunch-sponsored bragging rights.

Interested in attending TechCrunch Disrupt? You’re in luck, my friend. We’re thrilled to announce that TechCrunch is offering all Girls in Tech members who sign up before April 30 a hefty discount.

So click here to get your GIT promo code and buy your tickets. And if you’re a student, TechCrunch is also offering an additional $200 off the ticket price. Not bad.

Hope to see you there!

http://twitter.com/FredWilson
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Tags: entrepreneurship, event, New York City, social media, TechCrunch, technology, venture capital
Posted in New York | No Comments »

Girls in Tech NY loves the focus of this year’s Twestival: Global education

March 24th, 2010
New York
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Kayla Zerby

We at Girls in Tech are fascinated by the idea of crowdsourcing and its effect on achieving social good.

It’s why we’re happy to spread the word about the 2nd Twestival event, a global philanthropy event which will occur in hundreds of cities around the world. This year, Twestival turns its focus to raising awareness – and real money – for global education.

Consider these facts:

  • At least 72 million children around the world are not enrolled in school
  • Girls account for 55 per cent of the world’s out-of-school population.
  • In 26 countries, approximately 20% of young adults have fewer than two years of schooling.

New York City – by far, one of the most active cities on Twitter – is once again participating in the global cause with a music-filled event on Thursday, March 25, 2010 at Good Units, a swanky new venue in the Hudson Hotel. (Yes, tickets are still available!)

What’s amazing is that every last dime raised at every Twestival event taking place around the world will go directly to Concern Worldwide, a non-governmental, international, humanitarian organization dedicated to reducing suffering and eliminating poverty around the world.

If you’re not able to make it to tomorrow’s event in NYC, you can still participate. Check out Mashable’s list of 5 Ways You Can Get Involved With Twestival. If you’re an iPhone user, check out the app they’ve built to help you stay in-the-know about this year’s efforts. Very cool.

… And stay tuned for a number of Girls in Tech education + tech initiatives and mini-conferences making their debut this Spring 2010.

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Tags: networking, New York City, social media, social network, twitter
Posted in New York | 1 Comment »

“The Oscars of Twitter” — The 2nd Annual Shorty Awards Take Manhattan

March 5th, 2010
New York
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Kayla Zerby

One of the most succinct descriptions of Twitter I’ve ever come across was from a mommy blogger who famously opined in April 2009:

“Twitter makes famous people normal and normal people famous.”

As I sat in the audience at this year’s 2nd Annual Shorty Awards at TheTimesCenter in the New York Times Tower (thanks Morris + King!), it dawned on me that her observation couldn’t have been more appropriate.

Twitterers both ‘normal’ and ‘famous’ sat side-by-side that night to celebrate the most innovative uses of the 140-character real-time update. And for an awards ceremony in only its second year of existence, I was quite impressed.

Guests ranged from Newark’s Twitter-savvy Mayor Corey Booker (who won the Government category) to the Birmingham, Alabama food lover @Foodimentary who has built up an army of over 120,000 followers to his quirky Twitter handle. Guests were even treated to a special appearance by Grover, who cheerily accepted the Best Brand award on behalf of @SesameStreet (along with @WholeFoods).

One of the weirdest highlights of the night, of course, was when Annie Scott, who Tweets on behalf of a fictional llama that tells her followers what to do (@DoWhatITellYou), got “Kanye’d” during her acceptance speech by a bearded and belligerent East Side Dave of Sirius XM’s Special Delivery show. Click here to watch the mayhem in all its glory. (Though trust me, this video doesn’t do the actual stage fiasco any justice.)

One of the most moving moments of the night, however—and perhaps the moment when everyone in the room realized the magnitude of the evening—was when Haitian-born Carel Pedre accepted his special Humanitarian Shorty for providing his 9,300 Twitter followers with up-to-the-minute information about the devastation caused by January’s catastrophic earthquake in Haiti.

Despite the few interruptions, host Rick Sanchez from CNN did a fantastic job at keeping the show rolling. And with an entire audience with a built-in 140-character attention span, it was perfectly fitting that every acceptance speech was limited to the size of a succinct Tweet.

The awards ceremony concluded with a special acceptance speech by the Latvian-born Sarasota, Florida native who was awarded with the TwitPic of the Year. Yes, it was Janis Krums who uploaded the now famous iPhone photo of U.S. Airways flight 1549, minutes after its emergency landing in the Hudson River.

So for all 12 of you out there who still think Twitter should be viewed by some as a silly microblogging tool “intended to be a way for self-absorbed egotists to share their most banal and idiotic thoughts with the world,” maybe you should give it another try. :)

For a rundown of the top 10 moments from The Shorty Awards, click here.
For a complete list of Shorty Award winners and finalists, click here.

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Tags: New York City, social media, twitter
Posted in New York | No Comments »

Fashion 2.0

February 11th, 2010
New York
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Tommy Michelle Jenkins

Kayla Zerby By: Kayla Zerby

Years ago, you’d be crazy to think that a no-name blogger could ever rub elbows with the editors of Vogue or Harper’s Bazaar at a runway fashion show.

Today, it’s the norm.

And, as New York Fashion Week descends upon NYC’s Bryant Park next week, the industry’s shift from traditional media to social media will be more apparent than ever.

For an industry so heavily reliant on networking and word-of-mouth buzz, it’s no wonder that so many in the fashion world are turning to social media to build their brands.

Chictopica, for instance – “the most valuable online resource for style inspiration and shopping guidance” – is tackling the social media trends in the fashion world head-on during NYC’s fashion week. From February 13-14, more than 300 bloggers are expected to attend the “Social Influence Summit,” a two-day conference featuring presentations from the CEOs of Polyvore and Modcloth as well as online tastemakers, fashion and retail executives, brands and media.

If you’re not able to make it to the Chictopia event, you can always follow this fantastic list of the “Top 20 Fashion Sources You Should be Following on Twitter” to help you stay in-the-know.

And a testament to just how far the fashion world has delved into social media, check out the first-ever Fashion 2.0 Coalition Awards, sponsored by sample sale site ideeli and blogging network Style Coalition. With seven different categories ranging from Favorite New Social Media Site to Best Twitter Account by a Fashion Designer or Brand awards, this is the first time big-name fashion designers and brands will be recognized for innovatively connecting fans through social media. (Hurry! Voting ends on Feb. 8, 2010 at 11:59 p.m.)

What’s your favorite chic geek fashion site or fashion Twitterer? Post a comment and let us know!

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Tags: Blogger, Chictopia, fashion, Fashion Week, New York City, Runway, social media
Posted in New York | No Comments »

NYC Social Media Week Preview

January 31st, 2010
New York
profile picture

Tommy Michelle Jenkins

Kayla Zerby By: Kayla ZerbySocial Media Week

The groundswell of enthusiasm surrounding everything social media-related will culminate next week during NYC’s very own “Social Media Week” (Feb. 1st-5th).

According to the website, the aim of this annual event — which is also taking place in six major cities around the globe — is to “advance the use and understanding of social media in the corporate, public and non-profit sectors.”

And with a lineup as impressive as the one planned for NYC, you can bet on getting your money’s worth this year.

So. In anticipation of the big week, we thought we’d do a quick roundup of the top 9 “must-attend” events:

————————-

Monday, February 1 – “Social Media and the Haiti Disaster”

From coordination of disaster relief to mobilizing financial donations, the recent earthquake in Haiti is shaping up to be the first international disaster to solidify the true power of social media. Hosted by The New York Times, this panel is sure to be a great way to kick off the week.

4:00pm-6:00pm | Cost: Free | Event signup

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Monday, February 1 – “The Social Media Week Digital Somethings event”

is invite only. DIGITALSOMETHINGS was founded in 2009 by David Weiner, Damien Basile, Brett Petersel, and Khayyam Wakil as a Global Events Organizations designed to feature organizations working in the digital space and allow influencers from across industries to network and have fun! That they do.

9:00pm | Cost: Free | Request a VIP invite.

————————-

Tuesday, February 2 – “Crowdsourcery Potions 101: Why Some Marketing Potions Fail and Others Thrive”

Hosted by advertising giant JWT, this panel is sure to be hit for marketing, advertising and other creative types. Listen to a panel of experts share their insights on the future of crowdsourcing, and how “wisdom of the crowd” via social media is changing the agency game.

9:00am-11:00am | Cost: Free | Event signup

————————-

Tuesday, February 2 – “Networked News Gatherers: Defining the Social Media Editor Role”

So what, exactly, does a social media editor do? Find out from this panel of experts from the media world, including the fabulous Rachel Sklar of Abrams Research and Mediaite. (If you missed Rachel at the GITnyc/NextWeb-hosted panel during NYCENT last April, we suggest you try to catch her on this one.)

12:00pm-2:00pm | Cost: Free | Event signup

————————-

Tuesday, February 2 – “Fashion Goes Social: The Devil Wears Prada and Tweets About It”

No, Anna Wintour isn’t a panelist. But you will hear from an expert group of folks from the fashion media world who are defining the industry’s role in social media. Hosted by Rachel Sklar, Yuli Ziv, Emily Gannett and Social Diva, this is definitely an event worth checking out.

6:00pm-8:00pm | Cost: Free | Event signup

————————-

Tuesday, February 2 – “February 2010 – Rally for the Future”

New York Tech Meetup explores the future and helps Haiti while they are at it. Tony Bacigalupo of New Work City and Jacqueline Novogratz of Acumen Fund speak, among others. Thank you for mentioning NY Tech Cares for Haiti, in your event post.

7:00pm | Cost: $20 | Event signup

————————-

Wednesday, February 3 – “SUXORZ: the worst social media campaigns of ’09”

You won’t want to miss social media slam-fest. What better way to learn about how to do social media campaigns right than to learn from those who got it wrong?

6:30pm-8:30pm | Cost: $25 | Event signup

————————-

Wednesday, February 3 – “The Future Journalist: NextUp NYC”

Can you name a journalist who isn’t on Twitter? Neither can we. We suggest you check out this panel of experts from Columbia Journalism School to get a grip on the changing media landscape. The event is hosted by Mashable.com and all proceeds go to 92YTribeca, a non-profit organization.

6:00pm-8:45pm | Cost: $20 in advance, $25 at door | Event signup

————————-

Wednesday, February 3 – “Women in Social Media Panel”

A recent study found that almost 60% of Twitter users are women. We think that says a lot. Come and learn from this panel of smart, savvy women who have harnessed the power of social media in business. Among the panelists is our very own Alexa Hirschfeld, founder of Paperless Post. Don’t miss the brilliant story that brought her cards to the White House as well as to your GIT inboxes this New Years.

7:30pm-9:00pm | Cost: Free | Event signup

————————-

Thursday, February 4 – “Obliterati Party”

What better way to end the week than to have a few drinks with the Obliterati crew at R Bar? This special event, hosted by Citysearch and RandomNightOut, features a 90-minute open bar & a gift bag for every guest. Nice.

6:00pm-11:00pm | Cost: | Event signup

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Friday, February 5 – “The Future of Social Media in Higher Education”

If you graduated college before 2004, you might be floored by how much social media has changed higher education. Hosted by McGraw-Hill Student Innovation Lab, this panel features an interesting mix of professors and marketers – as well as Editor-in-Chief Adam Ostrow of Mashable.com.

12:00pm-2:00pm | Cost: Free | Event signup

————————-

Hope to see you there and at the Girls in Tech NYC Girls in Tech NYC Open Chapter and Marketing/Content Meeting at Pershing Square in Midtown on Sunday, February 7, 2010 at 7:00PM. [Women's event].

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Tags: New York City, Open chapter meeting, social media, Social Media Week
Posted in New York | 1 Comment »

Swarovski crystals and balanced ternary notation

December 30th, 2009
Girls In Tech, New York
profile picture

Tommy Michelle Jenkins

Asli Bilgin

Photo by Caroline Taillandier @caro972

Asli Bilgin, a great heart and community leader in New York City (via Microsoft) dined via candlelight in a charming French Restaurant in the heart of Gramercy, Park Avenue, NYC. Alissa Emerson trudged through the snow with a 5 inch by 5 inch Tiffany-blue plastic box neatly packed in her editfashion.com-approved hand bag, joined by Michael, her husband, to sit among friends at the restaurant’s inner balcony.

There, Alissa introduced an interesting gift idea that is simple and elegant – yet can be distilled into binary. Asli was treated to a projected slide show of pictures and a usb drive made of Philips metal embossed by Swarovski crystals so that as she jet-sets to Dubai to educate global leaders on new Microsoft technology – her friends go with her – a fun way to bring back old traditions like watching slides with one another. The best wishes for her in her travels.

Group Theory in the Bedroom

Speaking of binary, and since Asli also loves math, on vacation, I happened across a superb explanation for binary, by Brian Hayes in his collection Group Theory in the Bedroom. On page 180, he writes:

The most important numerals are all constructed according to a place-value system. In decimal notation, the numeral 19 is shorthand for the expression:

( 1 x 101 ) + ( 9 x 100 )

Or, as you might recite in a primary-school classroom, “one ten and nine ones.” Likewise, the binary numeral 10011 is understood to mean:

( 1 x 24 ) + ( 0 x 23 ) + ( 0 x 22 ) + ( 1 x 21 ) + ( 1 x 20 )

which adds up to the same value. The ternary version of the same number is written 201, which expands as follows:

( 2 x 32 ) + ( 0 x 31 ) + ( 1 x 30 )

In this case we have two 9s, no 3s, and one 1.

The general formula for a numeral in any place-value notation goes something like this:

d3 r3 +d2 r2 +d1 r1 +d0 r0 …

Here r is the base, or radix, and the coefficients d i are the digits of the number.

Hint: Brian is a balanced ternary fan, which is very pretty and arguably more efficient than binary, and on which he continues to write on page 189:

the digits of a balanced-ternary numeral are coefficients of powers of 3, but instead of coming from the set {0 1 2}, the digits are -1, 0, and 1 (sic)

The decimal number 19 is written 1101 in balanced ternary, and this numeral is interpreted as follows:

( 1 x 33 ) – ( 1 x 32 ) + ( 0 x 31 ) + ( 1 x 30 )

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Tags: Asli Bilgin, Binary, Bits, Brian Hayes, Crystals, holiday, Math, New York City, Philips, Swarovski, Ternary
Posted in Girls In Tech, New York | No Comments »

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