Mobile commerce is still small compared to the overall ecommerce market, but m-commerce sales are on a steep upward trajectory, thanks in part to increasing adoption of smartphones and rising mobile internet usage, according to a new forecast by eMarketer.
eMarketer estimates mobile commerce sales will reach $6.7 billion this year in the US—a tiny fraction of overall retail sales, to be sure, but a 91.4% increase over 2010. Next year, sales will rise another 73.1% to $11.6 billion.
“Mobile commerce is growing at a fast clip—and it’s acting as an engine of overall ecommerce growth, by converting potential brick-and-mortar sales to digital sales as consumers use their smartphones while shopping in-store,” said eMarketer principal analyst Jeffrey Grau, author of a forthcoming report on mobile buying.
eMarketer’s estimates of mobile sales are based on a meta-analysis of data from research firms as well as overall trends in mobile ownership and usage. M-commerce sales include sales of physical goods as well as travel and event tickets purchased via mobile, but exclude digital downloads and usage of mobile phones as a point-of-sale payment mechanism. eMarketer’s estimates for m-commerce sales do not include purchases made from tablet devices.
eMarketer forecasts 37.5 million US consumers ages 14 and up will make at least one purchase on their mobile phone next year, up from 26.8 million this year. The vast majority of that group will be smartphone owners, at 97% in 2012. Overall, 72.8 million mobile users will research or browse items on their phone next year but not necessarily make a purchase.
It means brick-and-mortar retailers run an ever-greater risk of becoming showrooms for Amazon.com and other online retailers—though the shift to mobile shopping can benefit them as well, Grau added.
I was hanging out with a friend last night who jailbroke her iPhone. The simple reason she gave for doing so was that it was her phone, she bought it, and she should be able to do whatever she wants on the phone. She then showed me all the amazing applications you could have with a jailbroken phone. She also reminded me that you have access to purchase apps from the App store as well. I thought to myself, why don’t more people jailbreak their phone?
