Girls In Tech

If you ever planted super berries on Farmville for a quick profit or downloaded a Katy Perry song via Tap Tap Revenge on your mobile device, you experienced the convergence of social media, mobile gaming, virtual goods, and an innovative business model.

Every day, a growing number of people around the globe connect to social media for networking and entertainment, and many of them are doing so on their mobile devices.  Entrepreneurs, business leaders and practitioners are coming up with new and original ways to capitalize on this growing trend and to make money through social media.

Learn how industry leaders in online marketing, digital media and mobile gaming are creating and executing these business strategies at Socialize: Monetizing Social Media, a two-day conference presented by Mediabistro, SocialTimes & AllFacebook. Diverse perspectives will be represented at discussions focused on four core themes:

• Gamify. Social games keep getting hotter: the virtual goods market will surpass $2 billion in 2011
• Mobilize. The social web has gone mobile: lessons for social sharing, search, browsing, and networking
• Optimize. Learn how to effectively track and measure social media campaigns
• Monetize. At the root of all these topics, uncover key revenue drivers: content, apps, and more

The conference will be held from Thursday, March 31 to Friday, April 1, 2011 at The New Yorker Hotel in New York City.

Click here to register for the event.  At checkout, Girls in Tech members can use this 15% discount code: SZGIT.

Tags: conference, entrepreneurs, event, facebook, gaming, iphone, marketing, MediaBistro, New York City, social media, tech
Posted in All Chapters, Events, Girls In Tech, New York | No Comments »

 Please join us as we partner with MediaBistro for the Smartphone Game Summit – September 24th at the Hotel Nikko, San Francisco! ~ It is an event not to be missed.

The Smartphone Games Summit is a single day conference focused on the emerging smartphone games space. As new developments emerge such as the iPhone Game Center, is it game over for a number of gaming companies, or does it open an even larger opportunity? How do new technologies like the iPad change the game? The conference will bring together leading developers, investors, and executives from around the globe to share their collective wisdom on what’s working today and where this exciting industry is heading. The Smartphone Games Summit will touch on a number of key trends, including:

• International trends in smartphone games
• Engaging smartphone game design
• Lessons from leaders
• Mobile social games
• Keys to successful monetization
• Building and executing a successful distribution strategy

You’ll also hear such prominent industry speakers such as: Charles Juof PlayMesh, Andrew Lacy of Disney Mobile, Si Shenof PapayaMobile, Inc., Chris Williamsof PlayFirst, and Aunkur Arya of Google.

Register HERE  using discount code:  SPGIT for your 15% GIT discount

Then, on October 1st…

Join us in New York at the New Yorker Hotel, NYC – for the Social Ad Summit!   — At Social Ad Summit, leading brands and agencies will share how they created successful social marketing and advertising campaigns. The rapid growth of social media provides marketers and advertisers with larger reach, stronger customer relationship opportunities, and increased relevance. Make the most of it — learn firsthand what is working and how to implement a successful strategy for your organization or client. 

What will you learn?

• How to dramatically boost your social media PR effectiveness
• Top reasons to include social media in your business strategy
• Breakthrough mobile marketing techniques
• Proven methods for making money with social media
• Customer relationship strategies for the social media age
• Social driven advertising solutions
• How to build a loyal community of influencers

See and hear from such industry leaders as:   Anna Banksof Organic, Inc., Rebecca Watson of gWallet, Aaron Shapiro of Huge, Joe Baratelli or RPA, and Royce Carvahlo of Johnson & Johnson.  (See the complete list, here.)

Register HERE with discount code: SAGIT:

We hope you will take advantage and enjoy the wealth of knowledge and mindshare at these two great industry events.

Tags: girls in tech, MediaBistro, smartphone, Social Advertising
Posted in All Chapters, Event, New York, San Francisco | 2 Comments »

The Social Developer Summit, produced by mediabistro.com and Nick O’Neill, founder of All Facebook and Social Times, will be a series of technical conversations about programming the social layer of applications.  On June 29 at the Palace Hotel in San Francisco, leading developers, engineers, and programmers will unite to discuss solutions and best practices for building applications in the rapidly expanding social web economy.

Sessions cover scaling social analytics, optimizing the monetization funnel, the future of relational databases, continuous deployment, engagement and more.

Speakers include:

• Luke Rajlich, Architect Engineer, FarmVille
• Arin Sarkissian, Core Infrastructure Team Lead, Digg.com
• Jia Shen, CTO & Founder, RockYou
• Brett Durrett, VP of Engineering and Operations, IMVU
• Leah Culver, Co-Founder/Lead Developer, Pownce & iPhone Developer for Plancast
• Jason Oberfest, VP Social Applications, ngmoco
• Mike Malone, Infrastructure Engineer, SimpleGeo
• John Smart, Chief Architect, Zoosk

For the most up-to-date list, see the Social Developer Summit website.  So, join in!

* Get your 15% off with code SDSGIT!

Tags: Christine Oneto, Developers, MediaBistro
Posted in San Francisco | 1 Comment »