Girls In Tech

Girls in Tech is pleased to announce our newest strategic partner A Gadsby Affair. A Gadsby Affair, LLC is a full-service boutique marketing firm that helps businesses achieve maximum impact in their target market, gain and retain customers and build brand awareness through unique and customized events & experiences.

Founder and CEO Hillary Gadsby has provided service for renowned brands in the US and European luxury industry.  Hillary has collaborated with Ralph Lauren, Gucci and Vera Wang and has created successful advertising campaigns, event planning and strategic marketing for Fortune 500 companies, non-profit organizations and foreign dignitaries.

This year, a Gadsby Affair has serviced The Los Angeles Boys & Girls Club, Kellogg & Andelson Accountancy Corporation, Convergence Capital Partners LLC Woodcraft Rangers, Friends of Ballona Wetlands and Los Angeles Consulting Group. Hillary holds title as the Director of Strategic Events for CSQ Magazine and serves on the executive board for Business Forums International’s West Los Angeles Chapter.

Her current projects include California United Bank, Hemancipation, Young President’s Organization, Roozt.com and of course Girls in Tech’s upcoming fashion event at Saks Fifth Avenue Beverly Hills.

Hillary Gadsby can be contacted at:

(805) 758-1524
hillary@agadsbyaffair.com

http://www.agadsbyaffair.com/

Tags: a gadsby affair, csq magazine, event marketing, event planning, girls in tech, hillary gadsby, international marketing, laurel kaufman, Los Angeles, luxury, saks fifth avenue, strategic marketing
Posted in All Chapters, All Chapters, Los Angeles | 2 Comments »

Talk about “girls in tech” — a new live chat on Twitter hosted and moderated by seven savvy women seems to epitomize the phrase!

Launched just two months ago in June 2010, #luxurychat is a live chat on Twitter discussing the intersection of social media and luxury. The list of all the co-founders of #luxurychat can be found in the image below. The live chat takes place on the third Wednesday of every month. Being a PR and social media consultant for luxury brands, I have been increasingly approached about the void in live Twitter chats addressing the topic of how luxury brands can effectively use, and have effectively used, social media to market their brands.  Having corresponded on Twitter regularly with six other tech and marketing savvy women in similar industries, we banded together and formed #luxurychat.

The response has been overwhelming.

In just it’s very second incarnation, we featured travel industry expert, and social media pioneer Mr. Simon F. Cooper, President of The Ritz-Carlton Hotel Company. We already have plans to feature more high-profile industry experts in the coming months…and believe we have touched just the tip of the iceberg of the scope and reach of #luxurychat.

We hope you join us live for our next #luxurychat on Wednesday, August 18!

Christine Kirk can be reached via e-mail at christine@socialmuse.com or on Twitter @LuxuryPRGal.

Tags: #luxurychat, Christine Kirk, luxury, online brand management, social marketing, social media, Social Muse, twitter, women in technology
Posted in All Chapters, Los Angeles | 2 Comments »