This year’s E3 highlight for me came during the Xbox introduction of it’s newest geek’s wet dream, Kinect. Xbox unveiled its newest gaming console with the help of Cirque du Soleil. As guest entered the stadium, they were asked to don white jerseys with futuristic shoulder pads. I thought, “uh oh, don’t drink the kool aid”. The show utilized these jerseys which had LED lights placed in the shoulder pads to light the crowd in strategic patterns and colors. It was an interactive, visually stimulating masterpiece. The Cirque show itself was pseudo-jungle themed with animatronic elephants and people roasting giant marshmallows over faux flames. And the center of it all, a large TV screen hovering above the stadium with the quintessential Xbox family. Floating from ceiling to floor, the family demonstrated the new game offerings live with surround sound and visuals. After the show, we headed to the VIP lounge where we were invited to try Kinect. We remotelessly drove cars, danced our *sses off and downward dogged it. As a techie but non-gamer, I have to say that the Kinect offerings are so comprehensive that it appeals to everyone, so much so that I pre-ordered a Kinect which doesn’t arrive on the shelved until November 3, 2010. If you haven’t checked it out make sure you do at http://www.xbox.com/en-US/kinect/default.htm Xbox really has something for every gender, age and interest.
Laurel Kaufman, Esq.
Managing Director Girls in Tech, LA
www.losangelesconsultinggroup.com
