Last week I attended a talk by Erin Malone- Designing Social Interfaces – 5 principles, 5 practices, 5 antipatterns.
I highly recommend checking out the presentation below. For me, the most interesting part was the discussion about the key decisions that define the future life of your site. Erin briefly discussed how there needs to be a compromise of your product’s vision in order to adjust for the real social needs of your users. She gave an example of how Friendster’s users attempted to create celebrity and music profiles, but Friendster did not allow this as it wasn’t part of their mission.
This decision ultimately contributed to the decline of Friendster and the major growth of MySpace. It’s flexibility, a strong understanding of how people socialize, and the ability to predict the future needs of your audience that will set your product apart from the rest.
