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High Performance Entrepreneurs: Women in High Tech – Summary

February 1st, 2010
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Adriana Gascoigne

New research shows what many have long suspected:  women entrepreneurs are poised to lead the next wave of growth in global technology ventures.  This report, prepared by Illuminate Ventures, documents the out-performance of women entrepreneurs in the past decade and the trends that are propelling them towards critical mass in the high-tech sector.logo-Artemis

Efficiency, efficiency, efficiency: The high-tech companies women build are more capital-efficient than the norm. The average venture-backed company run by a woman had annual revenues that were 12 percent higher, using an average of one-third less committed capital.

Big Progress in Recent Times: More women are serving as officers of venture-backed companies with successful exits. In 1988, only 4% of the 134 firms that went public in the U.S. had women in top management positions growing to over 41% percent by 2004. Of 2009’s 19 high-tech IPOs, all but two had at least one woman officer.

Fewer Failures: Despite often being capital-constrained, women-owned businesses are more likely to survive the transition from raw start-up to established company than the average.

Expanded IP Contributions: From 1985 to 2005, the annual number of U.S. female-invented fractional software patents increased 45-fold – three times the average growth rate in that sector.

Growing Influence in Tech: Women-owned or led firms are the fastest growing sector of new venture creation in the U.S., growing at five times the rate of all new firms between 1997 and 2006 – now representing nearly 50% of all privately held businesses.  These companies are being founded in the same business sectors at similar ratios to those led by men.

Venture-level Returns: In the past 10 years more than 125 companies with over 200 women co-founders or officers have achieved IPOs or >$50M M&A exits in the U.S. high-tech sector alone

Diversity Improves Performance: Organizations that are the most inclusive of women in top management achieve 35% higher ROE and 34% better total return to shareholders versus their peers – and research shows gender diversity to be particularly valuable where innovation is key.

Financial Bottleneck: $1M+ woman led companies are twice as likely as those led by men to gain debt versus equity capital.  In 2008 woman co-founded tech businesses gained less than 10% of venture investment in the high-tech sector

Impact of Women Investors: Women now represent just over 15 percent of the angel investors, but just 5%-7% of the partner-level high-tech venture capital investors in the U.S.  Firms with women investment partners are 70 percent more likely to lead an investment in a woman entrepreneur than those with only male partners.

The bottom line: More than ever before, women are influencing the face of business.  They are on the cusp of becoming a leading entrepreneurial force in technology.  As the global economy regenerates, new business models are needed to stimulate economic and job growth. Investors seeking to reinvigorate bottom-line performance and to favorably impact the entrepreneurial strength of our economy would be wise to support strategies that enable high-tech start-ups that are inclusive of women entrepreneurs.

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Tags: High Performance Entrepreneurs, Illuminate Ventures, Women in High Tech
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New Catalyst Conference Speakers Announced!

December 28th, 2009
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Adriana Gascoigne

donnanDonna Novitsky; CEO, BigTent

Donna is CEO of Big Tent Design, www.bigtent.com. Capitalizing on a rapidly growing social marketing trend, BigTent delivers creative “engagement marketing” campaigns connecting brands with consumers, in particular household decision makers and trend setters. BigTent can do this because of its nearly million member-strong base of women in groups such as parenting clubs, schools, non-profits and professional associations. As the next generation “Yahoo! Groups,” BigTent is the trusted platform groups rely on for enterprise-class membership management tools combined with the best of social networking for discussions, calendaring, photos, profiles and classifieds. BigTent’s members are very committed to their groups, and BigTent is the platform that allows members to connect to each other 24×7 online, by email and, coming soon, on Facebook. Donna joined Big Tent from Mohr, Davidow Ventures (MDV) where she was a Partner for nine years, serving as VP Marketing in sixteen MDV-funded start-ups. Prior to MDV, Donna was VP Marketing at Clarify Inc., a CRM pioneer that she helped establish, grow, take public and grow some more. Her career began at Sun Microsystems in product management. Donna holds a B.S. in Industrial Engineering with Distinction from Stanford University and a Harvard MBA, and also teaches Entrepreneurial Marketing in the Stanford School of Engineering. In her free time she enjoys playing with her husband and two kids and volunteering in her kids’ school.

Lisa Padilla

Lisa Padilla; CEO, Communicate.io

Lisa Padilla is the CEO of Communicate.io, a digital marketing agency based in Silicon Valley and host of Lisacast a podcast with a following of over 20,000 listeners. Lisacast has been following influencers in Silicon Valley (and other technology capitals of the world) for over a decade. In her role as CEO of Communicate.io, Lisa has been helping businesses reach customers and partners with effective marketing campaigns and visibility programs. Lisa’s strategic and hands-on experience offers specialization in advertising, search marketing, social media, micro-media and channel marketing. In addition, Lisa is a pioneer user of many social networks and new media, and an avid photographer with over 6,000 or her photos posted on Flickr, one of the many tools she considers a must have for niche marketers.

Cindy Padnos

Cindy Padnos; Managing Partner, Illuminate Ventures

Ms. Padnos is the founding Managing Partner of Illuminate Ventures, an early-stage, high-tech venture capital firm and continues to serve as a Director of Outlook Ventures. Cindy’s experience and focus encompasses Internet/Web 2.0, SaaS, digital media, technology-enabled services, mobile communications and other software sectors.

Before entering the venture capital community Ms. Padnos was a successful serial entrepreneur including as founder and CEO of Vivant Corporation (EVLV); as President and CEO of Acumen, as vice president of marketing at Scopus Technology (SCOP); and at privately held companies IDE and Ingres. Her hands-on operational skills were initially developed in the telecommunications sector at AT&T. Early in her career Cindy also served as a management consultant in the information technology sector with Arthur D. Little and Booz Allen & Hamilton.

Ms. Padnos earned her undergraduate degree, magna cum laude, at the University of Michigan and received her MBA/MSIA with honors from Carnegie Mellon University’s Tepper School of Business. She serves on the Board of Advisors for the Tepper School and for Astia and on the Board of Directors of privately held companies BrightEdge, CalmSea, LPI&M, Wild Pockets, and Xactly Corporation.

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Tags: BigTent, Catalyst Conference, Cindy Padnos, Communicate.io, Donna Novitsky, girls in tech, Illuminate Ventures, Lisa Padilla, San Francisco
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