Even in today’s not-so-hot economy, I love shopping online. And it has only gotten better in the last year or so. With the convergence of sound design, video, interactivity, and 3D animation, some brands have really created some amazing e-commerce sites.
Here are some of my favorites…
1. This site recently launched for Hoop emulates a real-life shopping experience where you see an article of clothing on the rack, drag it over to your want pile, and keep on shopping. See screenshot and go to play.
2. I absolutely adore this site for Loopt. It’s one of the best out there because it’s so very clever. Each person is wearing a t-shirt, does a little dance, and represents a beat in a sound loop. While watching you will see their entire catalog of t-shirts. Explore the loops or make your own.
3. This is another fun one, check out Beams. I love being able to see the full catalog in one view. There’s a real sense of exploration and discovery designed in a very new and fun interactive way.
4. The sound design on this e-commerce site for Holden is beautiful. I love the emotional energy between the people, sounds, colors, and fabric. Be sure to check out a video or two. The videos really allow the user to examine the quality and detail of the products. In all, I think this site is a great example on how to connect with people on a deeper level online. Go!
