Donna Novitsky; CEO, BigTent
Donna is CEO of Big Tent Design, www.bigtent.com. Capitalizing on a rapidly growing social marketing trend, BigTent delivers creative “engagement marketing” campaigns connecting brands with consumers, in particular household decision makers and trend setters. BigTent can do this because of its nearly million member-strong base of women in groups such as parenting clubs, schools, non-profits and professional associations. As the next generation “Yahoo! Groups,” BigTent is the trusted platform groups rely on for enterprise-class membership management tools combined with the best of social networking for discussions, calendaring, photos, profiles and classifieds. BigTent’s members are very committed to their groups, and BigTent is the platform that allows members to connect to each other 24×7 online, by email and, coming soon, on Facebook. Donna joined Big Tent from Mohr, Davidow Ventures (MDV) where she was a Partner for nine years, serving as VP Marketing in sixteen MDV-funded start-ups. Prior to MDV, Donna was VP Marketing at Clarify Inc., a CRM pioneer that she helped establish, grow, take public and grow some more. Her career began at Sun Microsystems in product management. Donna holds a B.S. in Industrial Engineering with Distinction from Stanford University and a Harvard MBA, and also teaches Entrepreneurial Marketing in the Stanford School of Engineering. In her free time she enjoys playing with her husband and two kids and volunteering in her kids’ school.
Lisa Padilla; CEO, Communicate.io
Lisa Padilla is the CEO of Communicate.io, a digital marketing agency based in Silicon Valley and host of Lisacast a podcast with a following of over 20,000 listeners. Lisacast has been following influencers in Silicon Valley (and other technology capitals of the world) for over a decade. In her role as CEO of Communicate.io, Lisa has been helping businesses reach customers and partners with effective marketing campaigns and visibility programs. Lisa’s strategic and hands-on experience offers specialization in advertising, search marketing, social media, micro-media and channel marketing. In addition, Lisa is a pioneer user of many social networks and new media, and an avid photographer with over 6,000 or her photos posted on Flickr, one of the many tools she considers a must have for niche marketers.
Cindy Padnos; Managing Partner, Illuminate Ventures
Ms. Padnos is the founding Managing Partner of Illuminate Ventures, an early-stage, high-tech venture capital firm and continues to serve as a Director of Outlook Ventures. Cindy’s experience and focus encompasses Internet/Web 2.0, SaaS, digital media, technology-enabled services, mobile communications and other software sectors.
Before entering the venture capital community Ms. Padnos was a successful serial entrepreneur including as founder and CEO of Vivant Corporation (EVLV); as President and CEO of Acumen, as vice president of marketing at Scopus Technology (SCOP); and at privately held companies IDE and Ingres. Her hands-on operational skills were initially developed in the telecommunications sector at AT&T. Early in her career Cindy also served as a management consultant in the information technology sector with Arthur D. Little and Booz Allen & Hamilton.
Ms. Padnos earned her undergraduate degree, magna cum laude, at the University of Michigan and received her MBA/MSIA with honors from Carnegie Mellon University’s Tepper School of Business. She serves on the Board of Advisors for the Tepper School and for Astia and on the Board of Directors of privately held companies BrightEdge, CalmSea, LPI&M, Wild Pockets, and Xactly Corporation.
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