Girls In Tech

As social media takes over the world, a new application called Waze (http://www.waze.com) is the first social mobile application that enables drivers to build and use real-time road intelligence.

Waze constantly-updates its road maps, alerts on traffic and accidents, provides users with the fastest route to get to their destination, and is also driven (pun intended) by user generated reports and updates .  (Who doesn’t need that in LA!)

And the best part? Because the map and all of its content is driver-generated, waze is completely FREE for users.

Waze is an amazing application but the problem is that a majority of users are all boys! So Waze finally decided to take action: CALLING ALL LADIES!

If you’re a girl gadget geek who loves getting involved in trendsetting technology projects, then Waze wants you. Waze is looking for ladies to become wazers and to start contributing to the driving communities in their areas.

And…one lucky Wazerette will win an iPad on June 17!

How to make yourself eligible to win the iPad:

1- Be a woman. We don’t suggest you do this especially for the contest, if you’re not one already:

2- Retweet this message on Twitter (feel free to translate, outside of English-speaking countries):   make sure to mention @waze

3- Download waze, if you haven’t already. Make sure to register your email address in the registration process, or in yours settings, so we’ll be able to contact you, should you be the lucky winner! http://www.waze.com/download/

4- Post one ‘chit chat’ on the waze map with this message (must be in English): Girlpower!*

Simple as that. On June 17, a lucky Wazerette will win an Ipad…let’s make sure that it’s a Girl In Tech!!!

http://www.waze.com

*to send a ‘chit chat’, click the ‘report’ button, click the purple and blue ‘chit chat’ icon, type your message, and click send.

Tags: Application, challenge, girl, girl power, girls in tech, ipad, mobile, power, tech, waze
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What we planned to do: publicize an event to girls in Silicon Valley, an iPhone app store competition in which they, grouped into teams, were to design and storyboard a brand new iPhone app.  They would have to think through a quick and dirty business plan and pitch it in 60 seconds. And the winners would take home brand new iPod Touches!

We hoped that by hosting a fun, enticing, and engaging competition, we could show the participating girls that careers in engineering and science weren’t limited to the stereotypical images of pocker protectors and protractors we see on TV.

What we did do: exactly that, and more.

As I walked around the room while the girls and their mentors were chattering excitedly about their ideas, I knew we had done it– we had clusters of girls at each table from all different schools in Silicon Valley, including a group of girls who traveled to Cupertino all the way from San Francisco that had already completed high school but were now participating in a program which prepares them for particular trades that require a certification program or two year degree. Everybody was talking to each other freely, shooting off ideas with confidence and finesse. Nobody cared that the tables were mixed up with girls of different ages (14-17) or that they hadn’t ever met before. Likewise they were interacting with each mentor with enthusiasm and respect. These mentors were women who had technical and engineering backgrounds who worked at Apple, Virgin America, and Admob and volunteered their time as resources for the inspiration and guidance of this group of girls during the competition. And everyone had a blast!

The feedback from the post-event survey was wonderfully positive. The girls said things like:

“I learned that there is a lot more to engineering than sitting behind a computer and [that] science and math really help.” “”I thought the mentors were cool and had a lot of variety of careers and I learned that a positive team-work attitude was cool.” “I learned that engineering is an option for girls and that I wouldn’t be alone.”

Ultimately, the winning app, titled “Stop, Shop and Go!” had most of the elements of a real iPhone app people clamor to use on a daily basis– the melding of geographic data, coupon codes, and (duh!) a shopping guide. All of the apps that were dreamt up that day were feasible– now if we could only create them all! The presentations, while limited to 60 seconds, were vivid, engaging, amusing, and fearless. These girls rocked it.

I would say, without hesitation, that the Girls in Tech mentorshorship debut was a resounding success. I would also say, this raises the bar so high on what’s still to come!

In the spring, we’re taking the involvement to a whole new level. We are partnering with Iridescent again to put on the Technovation Challenge 2010! This time, it won’t be one evening, but several months of teamwork, leadership, and engineering. The girls will learn, with the guidance of professional women in the tech industry, how to design and program cool mobile apps using App Inventor for Android, a new programming language developed by Google. Once created, these apps will be presented to a real team of venture capitalists for prizes, feedback, and the chance to be recruited into summer internships at some of the coolest local startups. Don’t you wish you were still in high school?

We can’t make this level of awesomeness happen, however, without help. If you are a female professional in the Silicon  Valley area, I hope that you will think about joining us for our program in February.  We will be working with the students twice a week for 8 weeks (Tuesdays and Thursdays 5pm – 7pm beginning on February 23rd).  The girls and their mentors (looking at you!…hopefully) will work in teams to learn how to program mobile apps for Android and they will develop working prototypes.  The teams will also get coaching from VCs and entrepreneurs on writing a business plan for their app ideas.  We are building an exciting team of VCs, entrepreneurs, and speakers that will focus on teaching various parts of the program, so it promises to be a great learning experience for students and mentors alike.  If you have ever done any kind of programming before or are interested in learning how to program in this new language, the girls would greatly benefit from working with you, so please consider joining.

We even had a fellow GIT pro photographer hook it up! Thanks Elizabeth McGinnis!

One of the things that we learned from our experience on Friday is that it works much better to have two mentors per team, since mentors often have other commitments and may have to step out from time to time.  So if you’re interested in mentoring in the Spring, but are not sure if you can make it to every meeting, let us know and we can either pair you up with another mentor or you can sign up with a friend!

Thanks E McG for capturing these ladies' true essence!

Girls in Tech and Iridescent made something really cool happen for a group of enthusiastic girls this past Friday. We want to do it again, on a much bigger and hopefully even more impacting scale. Will you help us?

Tags: Android, app development, app inventor for android, apple, business pitch challenge, business plan competition, challenge, competition, engineering, Girls in Tech Silicon Valley, Google, high school girls, iridescent, mentorship, pitch competition, Silicon Valley, STEM subjects, venture capital, women in technology
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