Catherine Kaputa, Brand Strategist, Speaker, and Author of The Female Brand
Catherine Kaputa, author of The Female Brand: Using the Female Mindset to Succeed in Business, has some great tips about how to maximize your strengths as a woman in business. She urges women to “stop trying to act like men in the workplace” and instead to utilize our innate strong points at every opportunity. She lists 5 business-savvy aptitudes that women tend to have in abundance.
Aptitude # 1: Social Perception.
Aptitude # 2: People Power.
Aptitude # 3: Communication Agility.
Aptitude # 4: Vibrant Visual Identity.
Aptitude # 5: Leadership that Includes and Empowers.
“Such a leadership style will result in loyal, committed, hardworking colleagues and employees and will give you a distinct advantage and reputation as a problem solver.”
Her tips especially apply to leaders of technical teams, where close collaboration, tight deadlines, and frustrating specification changes can create major interpersonal tension.
Read more details on her blog.
