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The Innovation Secrets of Steve Jobs…

September 1st, 2010

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After Mr. Jobs’ keynote today, in which he unveiled both Ping and Apple TV, it seemed an apropos time for this post. This master of innovation and inspiration to many has been in the forefront of the Silicon Valley tech field, as well as around the globe spanning a couple of decades now. How does one uncover what’s behind this — How does he do it? Well, I would say: “There’s an app for that,” but there isn’t (that I know of) and it does seem to be much too trite to sum up his genius. Instead, you can check out this introduction to one of the latest, upcoming books on Jobs:

The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success, (Mc-Graw-Hill Professional; October 2010) by Carmine Gallo, reveals the seven principles that Jobs has consistently used throughout his life and career to revolutionize four industries: computing, movies, music, and telecommunications.

In this his second book on Jobs, you’ll find an inspiring read for every enterprising entrepreneur, Apple aficionado, Mac maniac, sleepless startup, and motivated MBA, The Innovation Secrets of Steve Jobs may propel you forward to your own breakthrough success. It highlights 7 “secrets” of innovation success, from “Kick Start your Brain” to “Selling Dreams, not Products.” By following Jobs’ visionary example, you’ll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You’ll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist, Gallo has interviewed hundreds of successful professionals–from CEOs and entrepreneurs to teachers, consultants and stay-at-home moms — to get to the foundation of Steve Jobs’ innovative philosophies.

“Steve Jobs has reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multi-billion dollar ideas, and turns them into multi-billion dollar products that everyone loves and admires. …” states Jeffrey Gitomer:: author of The Little Red Book of Selling. Look for it to hit the shelves in October.

(quotes via mcgraw-hill.co.uk)