Girls In Tech

ReDigi^TM  the world’s first online marketplace for used (pre-owned) digital music opened its full beta site in the US. ReDigi is disrupting the music industry and offering a viable alternative to iTunes and the traditional digital retailer by establishing a resale value for digital music; giving consumers the freedom to legally buy and sell used digital music direct from one fan to another; and granting artists and labels a significant portion of the proceeds from the sale (and resale) of their music.

At an age where technology lets consumers take control of their music consumption and distribution, ReDigi gives users new found freedom to take ownership rights to music that they paid for. It also provides artists and labels another revenue stream so they can keep producing the tunes we love so much, said ReDigi CEO John Ossenmacher. “ReDigi is about empowering music lovers and evolving the digital space.”

ReDigi boasts the following benefits to its platform:

• Cash In on the music they no longer listen to.  Users can sell music straight from their ReDigi cloud or personal music library with the click of a button

• Revamp their music collection while saving loads of money and adhering to copyright laws to help to eliminate piracy.

• Support the music community just by using ReDigi.  Proceeds from each song sold (used and new) go back to the artist and label that created it

• Discover new music through ReDigi charts

• Store music for free on ReDigi’s cloud and access it anytime, anywhere

“ReDigi is the legitimate alternative to the traditional digital retail model,” said Ossenmacher.  “We are challenging the traditional value system of digital music, forever changing the way digital music is bought and sold and we feel the impact will be profound.”

Tags: adriana, Adriana Gascoigne, Digital Music, girls in tech, Recycled music, ReDigi, women in tech
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One of my favorite things about the end of the year is reading all the 2008 best of lists.  Here’s a couple web/design related best of lists, some found here.

Best CSS – You’ll notice a trend in the design of these sites. The design is multi-layered, presenting a tactile approach. It’s impressive because the CSS is coded so the pages still load fast and light. This will be the trend next year as well, with more 3D technology deployed, like cooliris (as mentioned here).

Best Album Art – I am still in like with the Santogold album art. Santogold also made it to a lot of the best of music lists. She is a very strong woman, one to admire.

Best Websites – Oh and Tripkick.com, a site designed by fluidesign, made it to this list!

If you know any more design/web related best of lists, please comment here!

Tags: adriana, Adriana Gascoigne, Best, design, girls in tech, Heather, Heather Lipner, Los Angeles, Robyn, Robyn Cohen, San Francisco, Web design
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What the heck is WOMM? For those of you non-marketing folks, this concept is the next generation, icing on the cake for big brand names and companies; sort of a social media movement on steroids.

As published in Wikipedia, Word of Mouth Marketing is marketing through a reference to the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner. Word of mouth is typically considered a face-to-face spoken communication, although phone conversations, text messages sent via SMS and web dialogue, such as online profile pages, blog posts, message board threads, instant messages and emails are often now included in the definition of word of mouth.

Here are a few solid WOMM resources out there for companies wanting to implement a WOMM program within a budget:
•    WOMMA, the official trade association for the word of mouth marketing industry, who’s mission is to promote and improve word of mouth marketing.
•    BzzAgents, a platform that allows people to experience new products and services, share their honest opinions about them with people they knew and report those activities and opinions so marketers could directly see the results. This community would be something entirely new, bringing consumers and marketers together to organize and track honest word of mouth.

Some key takeaways for your next WOMM campaign:
•    Leverage Existing Social Networks
•    Target the Influencers
•    Encapsulate Exclusivity and Scarcity
•    Micro-Market: market to the individual by providing highly customizable products
•    Industry Marketing: focus on the people who can build your brand

Sources:

http://www.doshdosh.com/word-of-mouth-marketing-strategies/

http://www.womma.org/

http://en.wikipedia.org/wiki/Word_of_mouth

Tags: adriana, Adriana Gascoigne, BzzAgents, girls in tech, Internet, Los Angeles, marketing, online marketing, public relations, San Francisco, social media, Wikipedia, women in tech, WOMMA, word of mouth, word of mouth marketing
Posted in Los Angeles, San Francisco | 2 Comments »