Girls In Tech

It’s no surprise that female CEOs in tech are underrepresented; however, this statistic is changing rapidly. In a recent American Express OPEN State of Women-Owned Businesses report found that between 1997 and 2011, the number of businesses in the US increased by 34%, but the number of women-owned firms increased by 50%; Compared to a growth rate of just 25% for male-owned firms and has allowed businesses owned by females to reach 49% of US firms.

Women posses many of the skills crucial to launching, managing and growing a successful start-up. While living and working in Silicon Valley, I met some of these stellar leaders (some of whom have become my mentors) and along with a deep-rooted moral compass, I noticed that each woman followed some or all of the following eight traits, which has helped them build a successful culture and business.

1. Women possess strong communication skills

Prioritizing communications channels within a start-up is very important. Women are not only managing, delegating and communicating various operational aspects of the business, they are also managing many different types of personalities. Women make great managers because they are able to communicate corporate objectives effectively while balancing and nurturing relationships and people through consistent contact, effective communication and training. Also, “communications” is important when serving as the face of a company. It is crucial for a leader to articulately and effectively convey the message of her product or service in order to brand it appropriately.

2. Women are “Super Connectors”

Women understand that cultivating a solid rolodex is key to running a successful company and career. It is important to take time to nurture relationships to help with recruitment, sales and business development efforts. Also, it’s also beneficial to pay it forward and share resources, because those contacts may have someone to connect you to later down the road.

3. Women believe in mentorship

Mentorship is a key asset that leaders often times forget about. If a leader takes the time to teach and advise more junior employees on the various moving parts of building a business, then employees will feel that they are valuable assets to the company and will believe that the leadership is committed and invested to watching them grow within the company and in turn the mentor learns more about their employees – their intentions, interests and skills, which they will bring to the company.

4. Women are strong multitaskers

From the beginning of time, women have had to learn how to multitask activities. From gathering food, to bearing children, to building a home, women are responsible for managing the business of “family”. Now, women are building successful businesses and leading high-profile executive jobs so they not only have to manage the business of building a family, they are also juggling their professional lives. The roles and responsibilities have grown significantly, however, women have found a way to do it and do it successfully through detailed management systems, delegating, empowerment and prioritization.

5. Women understand that success comes from blood, sweat and tears

Women are used to living in the stereotypical “man’s world” and have had to deal with confronting the glass ceiling in the workplace. They are used to working twice as hard for less pay, and some times a decreased amount of respect. Women understand that it’s important to role up your sleeves and dive into building something big – without distractions and a lot of blood, sweat and tears.

6. Women appreciate “Ying Yang”

Employers as well as employees are happier and more productive people when there is a work culture that supports a balanced lifestyle. This trait is commonplace in female-owned companies. Women are used to juggling activities within their personal and professional lives; as such can appreciate that their employees enjoy achieving this balance. Additionally, women feel that idea generation and creativity often times comes out of social discovery and partaking in extracurricular activities and living a flexible life.

7. Women check their egos at the door

Women tend to check their egos at the door. They aren’t too proud to ask questions of colleagues, board members or their peers. Women are collaborators and like to bring on a team of experts because it is understood that one person cannot know everything about launching a successful company. Also, the majority of female leaders or executives tend to have a “personal advisory board,” which, essentially is a group of trusted professionals who can help with issues or questions revolving around fundraising, recruiting, corporate strategy, etc.

8. Female-owned companies tend to offer superior benefit packages

Typically, there is a very low turnover rate in female-owned companies, because they focus on a work culture that promotes work/life balance, flexible schedules for working parents and women on maternity leave. There is also a significant emphasis on employee benefits such as health and dental care, flextime, and telecommuting. When the employees and their families come first, they are usually happier and more productive in the workplace. This nurturing quality is something that women excel at and continue to leverage as part of building a successful business.

This article was originally published in Chinnovate. Chinnovate is the number one online magazine for Chinese business, news and innovation.

• The definition of Chinese includes the wider Chinese diaspora i.e. Chinese in Silicon Valley, China, Taiwan, Singapore and Indonesian.  Over the past three decades, the Chinese diaspora have left their mark on the world. the Chinese diaspora, both natives and immigrants, have founded game-changing companies in Silicon Valley, China, Taiwan, Singapore amongst other geographies. They offer syndicated columnists, group-edited blogs and news stories with moderated comments about innovation and technology from the Chinese diaspora. They help people find innovation originating from the Chinese diaspora that makes life more interesting and effective. Whether that’s a new consumer website for viewing movies, a washing product to clean potatoes, or an answer to the question “What’s innovative about the Chinese?”, they’re here to help.

Tags: Adriana Gascoigne, Chinnovate, girls in tech, Leaders in Tech, Why Women Make Great Entrepreneurs, women in tech
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Guest blog entry and transcript written by Financial Bin’s David Domzalski and Stacy Stubblefield, VP of Product Strategy at TeleSign below:

David Domzalski, Financial Bin: Please provide a brief background of your experiences prior to your current position.

Stacy Stubblefield, TeleSign: I have had an interest in computers since I was young. When I was 12, I started developing different online services. The firm I started served eCommerce clients, marketing teams and different companies that wanted to add customized features to their websites. I realized that I really enjoyed creating different site enhancements and wanted to further my knowledge of technology that could change the web market.

DD: What does a typical day look like for you? What do you like best about your field?

SS: My days are usually quite busy. Typically I am in meetings with the company’s CTO, collaborating on different projects. We like to sync up bi-weekly to discuss current and future products and the status of their development. Each day encompasses different tasks; generally I like to examine client reports to see if there are any identifiable patterns with fraud or the results we are seeing. I really enjoy this aspect of my job. The problem we are trying to prevent is constantly changing. Hackers and fraudsters are consistently trying new ways to get what they want. It’s important for me to understand how they operate to create the best solution possible. Staying two steps ahead of them is a priority for me, its time consuming but also quite interesting.

DD: Why did you choose this field in particular?

SS: I had an interest in technology from an early age. I knew after I started playing with code and building different websites that I was most likely going to make a career out of it. Technology offers us so many different things. Understanding the capabilities that technology gives, has always interested me. The market is evolving everyday, creating new opportunities for products and services. It is a very exciting time. I have found Internet security to be a particular interest because it is multi-dimensional. Fraudsters and hackers know exactly what they are doing and they are quite good at it. Staying ahead of them really keeps me on my toes. Creating the best solutions to stop them has become a personal goal of mine.

DD: What challenges have you faced in the tech industry?

SS: Being a female in the tech industry is a rarity. This has never been an issue for me but I can understand how it could be for other women. The industry is competitive, and I think in order to be successful you really must understand and articulate what it is you are trying to change or develop. It is easy for people to criticize ideas, so its important that you acknowledge the market and where your idea fits in. I think the biggest challenge has been getting others to understand the urgency around solutions. People don’t recognize that there is a problem until it happens. I would like to see people be more proactive and less reactive, especially in the tech sector.

DD: Who mentored you along the way?

SS: I have been fortunate enough to work with so many talented techies. I wouldn’t say that I have had one mentor but many. Working closely with CTO’s has given me a great perspective on what it takes to be successful in the industry. I try to take knowledge and expertise from everyone I work with. The great thing about the tech industry is that you are always collaborating with others, working with a team is important and something that people can really benefit from.

DD: What books would you suggest for other women in the field to read?

SS: That is a great question, and I will have to dig through my bookshelf at home and get back to you.

DD: What advice can you offer to women are executives, business owners, or entrepreneurs in the tech field? Where should someone starting out go to school or get their first job?

SS: I would tell everyone to keep working and constructing. The more time you have to create and explore, the more knowledgeable you are going to be. I got a head start at a young age and I am so grateful for that, those years of building different sites began my career. I would never discount that experience. I would tell business owners, executives, and entrepreneurs to stay aware. The industry is always changing. Understanding the market needs will give you better insight as to what you can give your customers. To anyone starting out, I would tell them to get as much experience as possible. Try new things! If you think you can build a website, then do it. There are several different aspects within the tech industry, if you can understand all of these you will be an invaluable asset. For women, it may be discouraging that there aren’t many of us currently in the industry. I think the tech industry is a great place for women. I see women joining this field will only grow; there is so much opportunity here. The different insight that men and women bring to the table is important, the more collaboration we have from the two will only result in better products and innovation.

–

Make sure to check out the Financial Bin’s first book, Entrepreneur Intervention: Triumphs & Failures of Entrepreneurs, available now in paperback on Amazon and CreateSpace and electronically through Kindle, Nook, and iBooks.

Tags: Adriana Gascoigne, David Domzalski, Female CEO, Financial Bin, girls in tech, Stacy Stubblefield, TeleSign, women in tech
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How would you like to get rewarded for what you already love to do online? Earn PTZ ® (Points) on Lockerz by shopping, watching videos, connecting with friends, sharing photos or just by logging in!  PTZ® can then be used to drive down prices on popular fashion, entertainment and electronics brands sold on the Lockerz shop.  How about those Seven jeans you’ve been eyeing? Or the latest video game everyone has been talking about? The more you play, the more it pays!

Launched in 2009, Lockerz is a social commerce company that is building the first-of-its-kind platform to reward social expression.  Lockerz’s mission is to become the go-to destination for men and women ages 13-30, building a community of millions of members worldwide who love to shop, play and connect on the Web.  Lockerz was founded by former Amazon and American Eagle Outfitters executive Kathy Savitt, and is backed by Liberty Media Corporation, Kleiner Perkins, Caufield & Byers, DAG Ventures and Live Nation Entertainment.  Created from Kathy’s vision to create the homage for Generation Z, Lockerz has grown from 50 members to nearly 18 million is less than one year.

To learn more about Lockerz, please visit www.lockerz.com.

Tags: Adriana Gascoigne, girls in tech, Holiday Gift Guide, Lockerz, My Stuff, Social Commerce, women in tech
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Did you ever think your social media prowess would help you score an exceptional gift to impress your sister, mother or girlfriend?  Or, how about just treating yourself in this season of joy?  This holiday season, Swarovski Elements has taken over Rodeo Drive with their Let it Sparkle campaign. The streets are sparkling and we want to let you know how you and your community can also get involved in the festivities and win some goodies!

• Swarovski  is asking anyone and everyone around the world to send a holiday greeting tweet with #letitsparkle OR text their holiday greeting with the word SPARKLE to 877877 (Text is US only). They already had tweets sent from Jessica Alba, Versace, Armani, Roberto Cavalli and more
• Swarovski Elements will choose 3 of their favorite tweets every Friday in December to win jewelry from SWAROVSKI CRYSTALLIZED™.
• The above greetings that come in will be displayed on a custom created helix sign on Rodeo Drive for all to see either on the street in LA or via a livestream camera showing until January 10, 2012 on the Swarovski Elements Facebook page!
• For Swarovski fans located in Los Angeles, we have a FREE app with GoldRun that they can download, play with the products in the Let it Sparkle collection and win a free gift with purchase at participating retailers!

For details on all of the above plus a fun 3D mock up of Rodeo Drive, please see the Swarovski Elements Facebook page here: http://on.fb.me/uahwgj

So go get your social media on! & Win some great bling for your holiday secret Santa

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Grovo.com, a site that teaches people how to use the internet, today released their guide to online music – a course to shed light on the booming world of online music, which was developed to train consumers how to use today’s best online tools for discovering, listening to, buying and storing music, as well as finding shows.  To highlight the trends and evolution of the online music ecosystem, Grovo has provided Girls in Tech with a detailed and colorful info-graphic. See below.

The info-graphic was designed to show how much the internet has impacted the music industry globally, both good and bad. For instance, did you know that . . .

• An artist needs to have their song streamed on Spotify over 4 Million times a month, just to make minimum wage ($1,160)

• Only 17% of global online consumers legally download digital music

• iTunes (23 countries) is only the second largest online music service, second to eMusic (27 countries)

Tags: Adriana Gascoigne, Digital Music, girls in tech, Grovo, iTunes, music, Online Music, Pandora, Spotify, women in tech
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In 2010, more than $36 billion dollars was spent in online shopping over the holiday season and this year, it’s expected billions will be spent again in online shopping.  However, before parents log online and start spreading the holiday cheer this season, there are some simple and easy tips for you and your entire family this shopping season, brought to you by SafetyWeb.

1.       Use a credit card- with common sense.  Never give out information to an individual who claims to be contacting you from a certain company without verifying their identity. Always make sure you are keeping track of the charges as they pop up on your statement and be sure to track for any fraudulent charges and transactions.

2.      Use a credit card, not a debit card.  Credit cards offer buyer protection against fraud and other issues and debit cards can offer a direct line into your bank account, meaning the scammer can deplete all your personal on-hand funds immediately.

3.      Be aware of Phishing Websites.  These are websites that are set up to look exactly like popular online retailers, although the URL will be a bit different.  These sites are called, “Phishing” sites and are set up to steal your information. Google Chrome and Mozilla Firefox both have the ability to check for Phishing websites.

4.      Ignore pop-up messages while on shopping sites.  Never click on a pop-up, make sure you set up your browser to block pop-up messages.

5.      Talk to your kids about online shopping.  Your children may be old enough to do some shopping of their own online, and make sure if they plan to log online, they understand the dangers of doing so.   Suggest they never do so alone by having a responsible adult with them at all times.  Also, make sure they are responsible with the internet before allowing them to shop online.

6.      Choose your merchants carefully.  Make sure you are buying from names you know and trust.  Confirm the retailer actually exists by confirming the address and phone number in case you need to contact them if you have questions or concerns.

7.      Know what you are buying and the terms of the deal.  Make sure you are fully aware of refund policies and delivery dates.  You don’t want to be stuck with something you can’t return and also don’t want to find out your friend or family member won’t be getting their gift on time.

Tags: Adriana Gascoigne, children's safety, girls in tech, identity theft, Online Shoping tips, SafetyWeb, Security, women in tech
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Guest blog entry written by Darren Hardy, Author of The Compound Effect: Jumpstart Your Income, Your Life, Your Success

A lot of jobs that once were, aren’t coming back. Ever. To look for what isn’t there is a waste of time and an insult to your dignity.

If you haven’t noticed, the world has changed — radically. The traditional yellow brick road to success and financial security has imploded. The path to a high-paying job used to involve getting the highest academic degree you could obtain, along with specific technical job skills, to start climbing the ladder. Today, most of the ladders are decimated. If those jobs still exist, the needed knowledge and skills of those jobs have changed . . . and change again every day.

These are the greatest times of opportunity we have seen in human history — but only if you know how to seize them. To succeed you need to change with the way the world is working now. If you are unemployed, underemployed, or want to take control of your financial future, here are seven strategies to thrive in the new world.

1. Adapt to the new reality.

Over the last decade we have witnessed the death rattle of an era gone by. The corporate structure and monolithic systems of the industrial age have begun to crumble. We are returning to the way we started — as entrepreneurs. When America was founded, the majority of people had their own business, farm, market or trade. People used their skillsets and hobbies to make a living as entrepreneurs. Then the industrial age flipped the ratio and most people became employed by new systems of repetitive labor and mass production.  Technology recently wired all of us directly to each other, destroying heavily controlled and highly valued distribution channels, giving every entrepreneur immediate and direct access to a global marketplace of opportunity, right from their fingertips . . . or laptop. This means competition doesn’t just come from the business down the street, but also from every basement or second bedroom of every home in every city or suburb in every country of the world. You better become a continual learner and constantly improve your special skills.

2. Stop looking for a job and start looking for an opportunity.

Take the skills you have as an employee and turn those into a contract services business. You have an expertise, knowledge and experience in something that’s unique to you. Your skillset might be so unique you don’t even recognize it as personal expertise. What is your experience, knowledge or unique gifts? Ask a good friend, colleague or former employer to tell you. Once you discover your specialization, hire your expertise out, offer it to multiple businesses and entrepreneurs who need what you can deliver. More companies are hiring consultants and contractors for specific projects, specialized skills and services. Bartering services on the Internet are booming — sites like SwapASkil.com, UExchange.com, TradeAway.com and SwapThing.com.

3. What do you have?

What goods do you have that others might want? What goods do you have easy access to that most do not? What goods can you make that people would want? Answer one or more of those questions and take it to market through eBay or an automated Amazon.com store. You also can write about your area of skill or expertise. You can create a how-to information book and sell it through ClickBank, create a podcast or video blog series and distribute it through iTunes or other distributions channels. Follow through on a great idea. There are probably thousands of people who want to know what you know or how to do what you do. Plus, it has never been cheaper to build, outfit and market your business than it is today. Vendors are flexible and partnerships are open.

4. Who do you know?

If you want to calculate your potential for increased wealth, don’t look at your current bank balance, cars or property inventory. Look at the inventory of your high caliber relationships. With the Industrial Age over, we are now in the Relationship Age. Unequivocally, the relationships you build will be your No. 1 asset in these expanding and fast-changing times. Your ability to network is the skill you want to hone, practice and master. Your ability to get to, connect with and establish relationships with important and purposeful people will be your gateway to any goal, destination or aspiration you have.

5. What problem can you solve?

The economic downturn has created a ton of new problems that need solving. Problems are food and oxygen for entrepreneurialism. Those who create solutions to our new problems will become the beneficiaries of these times. Remember, 90 percent of entrepreneurs started out at the bottom, broke or with little capital or savings. Today they are among the world’s wealthiest.

6. Return to self-reliance and self-responsibility.

You make your choices; then your choices make you. Everything in your life exists because you made a choice about something. Choices are at the root of your results. Don’t choose at all and you’ve made the choice to be the passive receiver of whatever comes your way. Most people think they take responsibility for their lives, but many people operate in the world of blaming, finger pointing and expecting someone else — or the government — to solve their problems. You can’t count on anyone else for your success but you.

7. Take control of your future!

Separate from everyone else by developing the mindset, habits, actions and persistence it’s going to take for personal accountability and control of your future. Your soft skills can give you the leading edge. With the mind-blowing velocity of change and throng of competition, the skills needed for success today are less about academic, industrial, or technical training and more about soft skills — emotional intelligence, adaptability,  resiliency, relationship-building, accountability, productivity and leadership skills.

There are no secrets, shortcuts or quick fixes to success. It takes hard work, personal responsibility and positive choices. You already know all the information you need to succeed. You just need a new plan of action. Now is the time.

© 2011 Darren Hardy, author of The Compound Effect: Jumpstart Your Income, Your Life, Your Success

Tags: Adriana Gascoigne, Career advice, Darren Hardy, girls in tech, Job Opportunities, The Compound Effect, women in tech
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Hanukkah is almost upon us, thus bringing with it the holiday rush of anticipation and family gatherings.  As stressful as this might be, it also means 8 crazy nights of succulent food in the oven, post-dinner hibernation, and a slew of relatives you haven’t seen, or perhaps don’t want to see, buzzing over the latest conversation and gorging over the delectable edibles put in front of them while celebrating the festival of lights.

To coincide with this fun filled plentiful holiday, Appitalism.com (the mobile app superstore), the first site to combine a social community with an online store to help consumers quickly and easily discover, discuss and download the best digital content for smartphones, recommends the following apps for the best in Hanukkah preparation, recipes, and amusement for the ensuing festivities.

Hanukkah Wish List (Free for Android)

The Hanukkah wish list app gives Jewish children (and adults) across the world access to a wish listing app where they can create and share their Hanukkah wish lists with their friends and families.

Mobile Menorah ($0.99 for iPhone)

Mobile Menorah lets you set the number of candles to show, and set a timer for how long they’ll take to burn down. Whether you leave the app open, or check back later, you’ll see the candles as they burn down to nothing. A portion of each sale will also be donated to plant trees in Israel.

  Super Dreidel ($0.99 for iPhone)

Hanukkah Food Street ($0.99 for iPhone)

Tags: Adriana Gascoigne, App, Appitalism, girls in tech, Hanukkah, iphone, women in tech
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Guest blog entry written by Financial Bin’s David Domzalski. An interview with Andrea Eldridge, CEO of Nerds on Call below:

David Domzalski, Financial Bin: Please provide a brief background of your experiences prior to your current position.

Andrea Eldridge, Nerds on Call: I graduated from UC Davis with a degree in International Economics and French in 2008.  I worked for several years at Merrill Lynch (now Bank of America) in the real estate department of their Trust Company.  In 2001, my husband and I started an internet-based billing and technical support company in Southern California.  Upon relocating to Redding in 2003, we discovered that no one was providing in-home service to individual computer users, the only on-site options were for businesses.  At a time when computer users relied primarily on desktop computers, the need to disconnect the tower and take it in to a repair shop was daunting.  Nerds on Call was born.

DD: What does a typical day look like for you? What do you like best about your field?

AE: My day often starts with an early morning appearance on a morning show or radio call-in to talk about ways technology can benefit the day-to-day user and make life easier.  When I’m in office I spend a large part of my time working with my corporate staff, helping them to progress projects and reviewing financial information (from signing checks, to determining expense budgets, to monitoring sales figures).  I also spend a fair amount of time both in-office and at home working on creating content for the two weekly columns I write, appearances, and responding to customer follow up questions from my articles or media spots.  I love that the technology field is constantly evolving and changing.  While it’s challenging to keep up, I will certainly never be in a rut!

DD: Why did you choose this field in particular?

AE: My husband and I make a great team.  He’s the kind of Nerd that wants to pull a gadget apart to see how it works, and then try to improve it upon the re-build.  My focus is on how technology can make it easier to balance my work and family life.  If it’s too complicated, I don’t care how cool it is.  Together we have been able to cater to both the tech enthusiast that wants to have the newest and best gadgets integrated with all of their other tech, and the moms of the world that just need it to work to get on with their life.  Luckily, we were able to enter the home-computer repair business at a time when there weren’t many options for the individual to get their computer fixed, and we have grown and adapted to the changing needs of the market as portable electronics have become more widespread.

DD: What challenges have you faced in the tech industry?

The biggest challenge in the tech industry is how quickly things change, requiring that we be flexible while maintaining a consistent level of service company-wide.  If we dictate to our technicians the tools or programs they can use to remove viruses, we would cripple their ability to adapt to new virus and spyware programs.  However, we also have to ensure that the level of service is consistent from Bakersfield to Tacoma, and so have had to come up with ways to ensure technicians have the freedom to explore for a fix while always leaving the customer with a consistent finished product.  We’ve also had to remain open to changing our way of doing things.  For example, the increase in portable electronics has led to a shift in customer demand for in-home repair.  Many customers find it’s more convenient to drop off a laptop than to wait for a tech to have an available appointment to come out to their home or office.  We’ve begun moving our shops to more easy-to-find locations and increasing our office hours.  We’ve also responded to customer demands for instant service by creating an online service department that can resolve any number of issues over the phone and internet.

DD: Who mentored you along the way?

AE: My husband is definitely my best mentor, partner, and advocate.  When I first had to run a team of schedulers, I had no experience managing a staff.  He mentored me through the long and arduous growth and development required to make a manager, and together we’ve been able to use that experience to develop a comprehensive manager training guide and process that our managers still utilize.  Because we focus on issues differently (I’m more analytical while he’s more creative), we work closely together whenever there’s a large or important decision to be made.  He’s always the first one I go to for guidance or a second opinion.

DD: What books would you suggest for other women in the field to read?

AE: “The One Minute Manager” by Kenneth Blanchard is absolutely the most influential book to my company’s personnel management philosophy.  “Customer Satisfaction is Worthless, Customer Loyalty is Priceless” by Jeffrey Gitomer revolutionized our company’s direction and focus on customer service.

DD: What advice can you offer to women are executives, business owners, or entrepreneurs in the tech field? Where should someone starting out go to school or get their first job?

AE: My experience has been that the structure of collegiate learning greatly benefits anyone looking to be successful in any industry.  More than what you learn in the books, it’s about learning to work with others that have different needs and styles, and how to modify your behavior to the expectations of the professor in order to be successful.  This is a skill set that will benefit anyone looking to start a business or manage a staff.  I don’t believe that someone could be truly successful in the computer repair industry without having a core love of technology, gadgets, and the way we can use them in our everyday life.  This person has likely spent ample chunks of their free time tinkering, reading about what’s coming out, and figuring out how things work.  That experience is going to be the most valuable to any tech-sector employee or entrepreneur.  Never stop learning and exploring.  From that basis, inter-personal and management skills will make or break your ability to win and keep customers and manage staff.  Focus your school learning on those key skills.

–

Make sure to check out the Financial Bin’s first book, Entrepreneur Intervention: Triumphs & Failures of Entrepreneurs, available now in paperback on Amazon and CreateSpace and electronically through Kindle, Nook, and iBooks.

Tags: Adriana Gascoigne, David Domzalski, Financial Bin, girls in tech, Nerds on Call, women in tech
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Girls in Tech İstanbul  has been launched with the participation of several  stellar women from various industries and academic institutions. At the gathering, about hundred women had a chance to meet and greet talking technology and its impacts on everyday life.

Guest speaker Ufuk Tarhan, founder of M-Gen Future Planning  Center and president of Futurism Society Turkey,  shared some important clues on a successful  career, and mentioned the importance of adapting new  technologies  for any person or company  to make a difference in the digital age.

Girls in Tech İstanbul aims to attract a wide array of female professionals from coders, designers, publishers  to social media experts, new generation product and brand executives , social media experts and more; basically any female professional who uses or produces technology to add value to life.Girls in Tech  İstanbul launch  was a good starter in this sense bringing together several like-minded women from different professional backgrounds.

GIT İstanbul will focus on “ entrepreneurship” in 2012 , and  techno-girls of İstanbul will get together on the first Tuesday of every month to  discuss about new busines ideas  and possible funding opportunities. The goal for 2012 is to put together at least one successfully up and running start-up.

Stay tuned!

Love from Istanbul!

Zeynep

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