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Home » Archives for November 2011

CEO of Weddington Way, Ilana Stern, on Being a Young Entrepreneur

November 11th, 2011
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Adriana Gascoigne

What do I have to say about being a young entrepreneur?  It’s a bit challenging to comment on because it’s so engrained in who I am and what I do.  Starting Weddington Way was a choice, but it didn’t feel like a choice…it was just what I had to do.  I started working on Weddington Way during my second year of the MBA program at Stanford GSB and never looked back.  My hobby turned into the subject of every class project I did during my second year of business school.  I literally built my curriculum around it.  The month before I graduated, I took out a loan to support myself, and shipped my first couple shipments of dresses out of the Paper Source at Town and Country Village in Palo Alto the week of graduation.  It was as if an invisible force compelled me to keep staying up late, waking up early, and sketching pages of the site during class, consuming me in the most wonderful way.  I LOVE it, and can’t imagine doing anything else.

Here are a few of the benefits of starting a company at a young age.  First of all, resilience is key, and the earlier you master how to deal with failure and bounce back from it, the better. One must wake up every day and be willing to put one foot in front of the other, knowing all the successes and failures that lie in a trail behind, and in a path ahead of you.  This level of challenge and perseverance is something that I’m excited to take with me wherever I go in life.  I’m confident my experience will be invaluable in other start-ups I build.

I love what I do and the people I work with. I’ve found so much joy by the age 28! Something I’ve seen from one of my greatest role models, my father, (also an entrepreneur) is that as you mature and have some successes under your belt, you intellectually understand the struggle that goes into building things from scratch, but don’t totally empathize anymore.  The journey becomes sort of a distant memory.  I’m still earning my stripes and it’s definitely not a distant memory for me yet.  The company is my day-to-day reality, and I’m in the trenches with my team, which is vital to our dynamic.  Right now the single focus of our team is helping bridal parties communally shop for bridesmaids dresses through our site.

It’s so much fun to be part of a community of other people who are creating, building, and inspiring me to continue.  It’s fabulous to share this experience with a new generation of leaders in Silicon Valley who are setting the tone for innovation in the future.

 

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Tags: Adriana Gascoigne, Bridesmaid Dresses, girls in tech, Ilana Stern, online shopping, Weddington Way, women in tech
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Our Insatiable Urge to Share

November 11th, 2011
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Adriana Gascoigne

Guest blog entry by Vijay Sundaram, SocialTwist

Consumer referrals are at the core of social marketing strategies. So why should we expect people to willingly share their positive experiences with products and brands? Here’s are some reasons why:

Exceptional Experience: Have you ever dined at a restaurant and felt the overwhelming need to recommend the place? That’s the power of an exceptional experience.  And it’s hard to hold back and keep it to yourself.

Social Importance: Brand influencers often seek social importance or peer recognition.  This is especially for brands that confer prestige or status. Just ask for an opinion on a BMW 335i and you will find any number of promoters and advocates. They seek the association with the brand.

Bragging Rights: The staunchest brand advocates are often experts or mavericks who might even push the product in ways unintended by the manufacturer. They also want to be known for it. Popular gadgets, like iPhones, have such advocates.  Overcoming the odds, and being known for it, drives them to be advocates.

Sharing Incentives: Many consumers will refer a brand when they see a personal incentive, like a coupon. This gets even stronger when the incentive can be passed on to the friends they refer.  This behavior is perhaps a blend of natural advocacy arising from a good experience and inherent altruism.

Consumers have different reasons to refer different brands. Recognizing the sharing impulse, the motivation behind it, and learning how to influence it, is a Brand’s social challenge.  Do let us know what you think!


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Tags: Adriana Gascoigne, collaboration, girls in tech, Online sharing, SocialTwist, Urge to Share, Vijay Sundaram, women in tech
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The Social Commerce Opportunity: How Brands Can Take Advantage of the Next Evolution in Commerce

November 11th, 2011
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Adriana Gascoigne

Online behavior has shifted. Internet users are spending an increasing majority of their web time on social networks and blogs.  This gives brands an unprecedented view into consumers’ likes and interests, and the next step in the evolution of social media is about to reach critical mass.  Armed with this information, brands are able to present distinct and directed campaigns to these fans, and not only result in sales, but better engagement and increased community.

This shift in online behavior means brands should meet consumers where they spend most of their time online:

-  23% of all time spent online is on social networks and blogs

-  70% of adult social networkers shop online

-  Nearly 4 in 5 US adults use social networks

Brands who add social commerce to their social media strategy not only increase revenue, but also increase community growth:

-  According to Gartner research by 2015, companies will generate 50% of Web sales via social and mobile

-  Booz Allen forecasts people will spend $30 Billion through social commerce by 2015

-  Moontoast has found a 68% average lift in community growth as social commerce is introduced

-  42% of consumers have followed a retailer proactively, with the average follower following 6.3 retailers

Brands can reach engaged audiences better than ever before:

-  53% of social networkers follow a brand

-  75% of social networkers are more likely to be heavy spenders on music

-  47% of social networkers are more likely to be heavy spenders on shoes, clothing and accessories.

Brands can present offers better than ever before:

-  The right offer to the right person

-  Commerce as a reward

-  Facebook tab stores

-  Facebook news feed stores

-  Moontoast found that conversion rates nearly tripled (from 3.4% to 9.4%) as consumers came to expect fan-offers on Facebook

Adoption Through Confidence: Tips to Build Trust in a new Environment

-  Repetition:  The more a fan sees a post for an offer (from a brand), the more they trust the offer

-  User Experience:  Allow user to stay on the site they are browsing and create impulse purchase opportunities

-  Trusted Payment Methods: Consumers trust known payment methods and security standards such as PayPal

Brands who add social commerce to their social media strategy not only increase revenue, but also increase community growth and will see a 68% average lift as commerce is introduced. Social Commerce will not only help brands to monetize social media efforts, but it will fit in seamlessly with social media strategies and offer new ways to reward people through exciting offers and a better user experience.

Download The Social Commerce Opportunity: How Brands Can Take Advantage of the Next Evolution in Commerce here.

 

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Tags: Adriana Gascoigne, book, brands, girls in tech, Online behavior, online marketing, Social Commerce, women in tech
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Fashion Design at Your Fingertips, Literally. “wonderMode” Global Designer Marketplace Launches Today

November 10th, 2011
All Chapters
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Adriana Gascoigne

wonderMode, the global luxury goods marketplace that connects emerging and established designers with affluent, motivated customers, today announced its launch from Beta with new features developed to help designers build their brands online. wonderMode is launching with a selection of nearly 100 designers representing 13 countries and offering close to 1,000 style of apparel and accessories. Created with designers in mind, the site provides an easy-to-use platform that enables independent designers to market to new audiences and gives consumers access to a global selection of high-end merchandise. wonderMode was founded by former Playboy Senior VP, Creative Director, Global Licensing, Aaron Duncan.

“Designers who have been searching for an easy-to-use, low-cost platform for selling, promoting and marketing their styles have finally found their home – wonderMode was created with designers top-of-mind,” said Duncan, CEO and Founder of wonderMode. “But, it’s really the consumers that will benefit from this global design space and community. We’re already featuring NYC-based designer Gemma Kahng’s new line Gemma by Gemma, a wonderMode exclusive, Dubai-based Rana Jamshed’s Polka Dot Cat label and rising Australian star designer Lui Hon, proving that wonderMode’s unprecedented turnkey solutions work for designers and global designs for consumers.”

wonderMode’s platform was developed to give designers access to the ecommerce tools they need to make their business a success and increase global visibility. Duncan, a former designer and branding strategist, wanted to establish a “fashion-safe” site that could act as a marketing vehicle for designers who otherwise may not have the time or knowledge to support those efforts independently. The site provides full-service back-end technical solutions to support the designers, including features from lookbook creation and transaction details to branded packaging and shipping. wonderMode simplifies the process, never holding inventory and allows designers to ship orders directly to customers.

Designers apply for inclusion in the global design community by uploading four to five designs and providing basic background information on themselves and their brand. Select Advisory Board members are involved in the application review process including designer Eudon Choi, Calypso Retail Division Managing Director Nathalie Sears, former Diane Von Furstenberg VP of E-Commerce Ronit Weinberg and GMM of Urban Outfitters Terence Bogan. Once approved, designers set up a personalized wonderMode brand shop called a “Designer Space.” From inside this online store, designers can manage their style details, lookbooks, color palettes and inventory. In addition to availability in designers’ brand shops, each product is also offered by category on wonderMode’s main page, further increasing exposure.

Designers pay a nominal fee for presence and exposure on wonderMode – just 50 cents per style for four months and four images. The new “Key Items” feature allows designers to pay for increased exposure on wonderMode’s homepage for seven dollars per week. wonderMode retains 20 percent of total retail sales, excluding tax and shipping. The site also offers professional photography services, payment and logistics fulfillment, CRM, analytics, social media publishing and online advertisement support.

Duncan developed the site after completing a case study on eBay at NYU Stern School of Business that showcased the validity of a company selling products without holding inventory.  His years of experience in design, merchandising and strategic business development guided him to build a new platform for the design community. Notable additions to the team included investor and co-founder Matteo Sardi of Automaker Ferrari, as well as, Advisory Board members including CTO of Financial Insight Technology Philip Camilleri and Former President of Playboy Enterprises and wonderMode angel investor Alex Vaickus.

wonderMode expects to have more than 500 designers in its marketplace by the end of 2012. For more information about wonderMode, please visit www.wondermode.com.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Tags: Aaron Duncan, Adriana Gascoigne, DIY, Fashion Design, girls in tech, Online brands, women in tech, wonderMode
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Rainmakers Event Tomorrow: Product/Market Fit and Beyond, 25% discount code for GIT members!

November 10th, 2011
Girls In Tech
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Allison Strouse

Rainmakers 3: To Product/Market Fit and Beyond

When: Friday, Nov 11, 2011 from 6.30 PM – 9.00 PM (PDT)

Where: Aol Building, 395 Page Mill Road, Palo Alto

In this miniconference, we will look at how the seed funding landscape has evolved over the last two years, with the entrance of super angels, AngelList as well as incubators and accelerators backed by venture funds. We will examine the differences and benefits of these various sources of early stage funding and what entrepreneurs should consider when making their decision. Come join us as we learn from the best people at Andreessen Horowitz, Astia, K9 Ventures, Greylock Partners and WebFWD. Get your tickets at http://rainmakers3.eventbrite.com/ and enjoy a 25% off with the discount code “GITrocks“.

 

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GIT San Francisco, L.A., New York, All Cities & Countries – Call for Bloggers!

November 9th, 2011
All Chapters, Girls In Tech
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Laura Slezinger

Looking to get more involved in this dynamic organization focused on the engagement, education and empowerment of like-minded, professional, intelligent and influential women in technology??

We have openings for bloggers (commitment of 1-3 blog posts a month):

Bloggers - You can be available to blog on assigned topics and/or blog on topics of your own within the GIT Blog guidelines. All levels of commitment welcome! Bloggers may be located anywhere. Contact us for details:  sanfrancisco (at) girlsintech.net. We can work with any schedule– you can commit to just a few hours a month and many duties can be done from the comfort of your laptop.

If you have any interest in helping out in any other capacities in the SF chapter, send me an email at sanfrancisco (at) girlsintech.net.

Thanks for your interest in our organization- We look forward to hearing from you!

Laura Slezinger – Managing Director of GIT San Francisco, Christine Oneto – Co-editor & Director of Partnerships

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Tags: girls in tech volunteer
Posted in All Chapters, Girls In Tech | No Comments »

Poll: Apple Tops Google and Facebook as the Tech Company with the Brightest Future

November 7th, 2011
All Chapters, Girls In Tech
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Christine Oneto

Which high-tech company do Americans feel has the brightest future: Apple, Facebook or Google?  According to Poll Position,  new polling data  finds that Apple tops Google and Facebook at 44 percent.

In a scientific national opinion poll, Apple won more votes than Google and Facebook, combined. Forty-four percent said Apple, 26% Google, 10% Facebook and 21% expressed no opinion.  More than half the young people, in the 18-29 year old category selected Apple as the high-tech company with the brightest future with 55.2% compared to Google’s 16.8% and Facebook’s 15.2%.

If you are interested in seeing a breakdown of survey participants by age, race, gender, and political affiliation, you may look in crosstabs for this poll at: http://media.pollposition.com.s3.amazonaws.com/wp-content/uploads/Poll-Position-crosstabs-hi-tech-companies.pdf.

Poll Position’s scientific survey of 1,066 registered voters, nationwide, was conducted October 30 of this year.  It  would be interesting to see how this poll would skew if given strictly the Bay Area/Silicon Valley population?  Or Austin, LA, New York, Boston or the UK, for that matter — Would we see Google, perhaps, pulling closer to the lead?
What do you think?  Which high-tech company do you feel has the brightest future?  You can vote in Poll Position’s online companion poll and comment at: http://pollposition.com/2011/11/01/apple-tops-google-facebook/.  [The online companion poll in which you can vote provides unscientific results, meaning it’s a tally of participating Poll Position users, not a nationally representative sampling.]

Learn more about Poll Position’s polling methodology at: http://pollposition.com/2011/09/26/our-polling-methodology/


About Poll Position
Poll Position is a unique non-partisan news, polling, and social media company founded and lead by two award-winning CNN news and polling veterans. The company’s goals are to engage, enlighten and entertain millions of people with exclusive news-making, buzz-generating public opinion polls and giving people everywhere an opportunity to vote and comment on hot topics while learning the views of others.
You can follow them on Twitter @PollPosition.
Follow me at: @christine1oneto  -or- Girls in Tech at:  @GITweet & @GITSF
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Tags: apple, facebook, Google, high-tech, poll
Posted in All Chapters, Girls In Tech | No Comments »

What If There Were More Women Technology?

November 6th, 2011
All Chapters, GIT Mentorship, Portland
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Ivo Lukas

Grace Hopper celebration of Women in Computing  will take place in Portland this year November 9-12, 2011. The conferences designed to bring the research and career interests of women in computing to the forefront. Keynote speakers line up would be Sheryl Sandberg, COO of Facebook and the honorable Shirley Ann Jackson, President, Rensselaer Polytechnic Institute.

4 days of conference with special sessions focus on the role of women in today’s technology fields, including computer science, information technology, research and engineering.

Check out daily schedule here.  Registration is now closed, as it’s a sold out conference. So, follow me @MsSonicFlare for conference updates this week.

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Tags: 24notion, Computing, executive leaders, facebook, girls in technology, gitpdx, grace hopper, ivo, Ivo Lukas, mssonicflare, technology, women in computing, women in technology
Posted in All Chapters, GIT Mentorship, Portland | No Comments »

Take Your Blog to the Next Level: Learn Helpful Monetization and Marketing Tips at The Social Online Conference

November 3rd, 2011
All Chapters
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Adriana Gascoigne

The Social Online Conference, the blogging conference you can attend from the comfort of your home, is a 3-day live event hosted by TheArtofSocialMedia and features some of social media’s top experts. Learn how to take your blogging to the next level, earning money from your blog, becoming the next blogging superstar, and more.

How is the Social Online Conference different?

●      All session are held via a live video stream. You are able to attend live sessions from your computer or smart phone, and talk with the other attendees and speaker via the connecting chat room.

●      Perfect for any budget! Not only in the Social Online Conference affordable, but we also offer payment plans! Contact email@theartofsocialmediablog.com if you need assistance paying your your registration.

●      You have access to our exclusive conference forum site for life! Network with attendees, ask the speakers questions, and participate in roundtable discussion.

●      All sessions are recorded and packaged just for you! Going to miss a session, a day, or all 3 days? You can still register! You will always have access to all recordings!

Here’s how the conference will work:

After registering, you will receive an email with a link to our exclusive online conference community site, where you can start networking with other attendees, getting questions ready to ask the speakers, and register for the different panels we will have.

This is how the sessions will go:

●      Before each session, hop on to the conference forum site and share questions you’d like the speaker to answer during the session and get your schedule for the sessions you will be attending (you can attend all, some, or none of the sessions – recordings will be provided after the conference).

●      After you register and get access to the conference forum site, there you’ll see the information for each speaker’s session. Each speaker’s session will be done via an online live video. You’ll be able to view the presenter live, as well as communicate with other attendees and the speaker in an attached chat room!

●      After the planned portion of each session, there will be a Q&A time. Each attendee logged in, will be able to type in questions for the speaker. If you’re unable to attend a session, make sure to post your question on the session’s specific message board ahead of time – that way your question will be answered and recorded, and you can hear it on the session recording you will be provided with (all sessions will be recorded).

And don’t forget that you’re also getting:

●      Access to all session recordings and speaker slides and handouts.

●      Access to all session transcripts – in case you prefer to read the information instead of listen or watch it.

●      Entry into all the virtual giveaways and swag bags!

Registration is only open to 200 participants. Register now!

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Tags: Adriana Gascoigne, blogging, conference, girls in tech, marketing, Monetization, social media, The Art of Social Media, The Social Online Conference, women in tech
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Girls in Tech is a Proud Supporter of Facebook’s Fellowship Program 2012-13

November 3rd, 2011
All Chapters, Silicon Valley
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Adriana Gascoigne

Applications for Facebook graduate fellowships for academic year 2012-2013 is now open. The deadline for fellowship applications is December 16th, 2011.

Facebook is also excited to announce that they’ll be doubling the number of awards they give out this year. These fellowships support exceptional Ph.D. students in a wide range of academic topics.

This year, they are also increasing focus in “systems” areas (Compilers, Databases, Distributed Computing, Fault Tolerance, and Networking). These areas represent a substantial portion of challenges they face, and they want the Fellowship Program to reflect this. At the same time, Facebook wants to continue to award fellowships in the other disciplines like Internet Economics, Machine Learning, Data Science, and Social Computing. Doubling the program allows them to do both.

They have simplified the application process as well. For the recommendation letters, they only require a 2-3 short paragraphs summarizing the quality of research contributions as well as comparing the applicant with his/her peers. A detailed description of the research is unnecessary.

Details: https://www.facebook.com/fellowships

 

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Tags: Adriana Gascoigne, facebook, Facebook Fellowship Program, girls in tech, internships, Silicon Valley, women in tech
Posted in All Chapters, Silicon Valley | No Comments »

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