Girls In Tech

Silicon Valley-based Venture Capital firm, KPCB and Girls in Tech cordially invite you to attend “Net Effect: The Impact of Women on the Web – Start-up Edition”. KPCB partner Aileen Lee talks with four distinguished female execs who recognize women as not only influencing the overall tech landscape, but increasingly leading it. Join Aileen and her industry-shaping guests on Nov. 9th as they discuss how women are breaking the glass ceiling. The panelists will share their distinct insights on leadership and how businesses across the social web, e-commerce and advertising are achieving success with the female demographic.

Please click on the following infographic to purchase a ticket to the event:

Tags: Adriana Gascoigne, eCommerce, girls in tech, Kleiner Perkins Caufield & Byers, KPCB, Startup Founders, women in tech, Women in Venture Capital
Posted in San Francisco, Silicon Valley | No Comments »

Technology has revolutionized the way we find the clothes we love. Whether it’s through online flash sales, Facebook, or Twitter, the digital revolution has ensured that good style is always a mere click away. Myriad fashion-focused smartphone apps make sure you never miss a look. With so many to choose from, we thought we should seek out the best of the freebies.

Here’s the list:

1. Pose
2. Style.com
3. Chicfeed
4. Net-a-Porter
5. Top Shop
6. DVF
7. Lucky
8. Fashion Network Original
9. Vogue Stylist
10. Gucci

You can read the full article on the high low.

Tags: Adriana Gascoigne, apps, fashion, Free, girls in tech, iphone, mobile, smartphone, Style, technology, Top Fashion Apps, women in tech
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1. Generate attention for your business – Pay attention to what’s happening in the world right now. Companies have traditionally generated attention by buying it, begging and bugging people for it.  The new rule: earn it by publishing interesting content to the company blog or social media outlet.
2. Make your website mobile friendly – Now that you have such great content on your website, make sure busy professionals can see it wherever they are.  Your website should be set up for mobile device access.
3. Integrate social media into your online conferences – More companies are hosting and attending virtual events and conferences to spread their marketing message and attract potential buyers.  Supplement your virtual events by Tweeting media coverage and following key influencers.
4. Analyze your data – Social analytics are the new black!  Find out who is attending your virtual events, visiting your Facebook page and following you on Twitter.  You need to see the patterns of sentiment, find out who your tippers are, and listen daily!
5. Make your processes “social” – To create a social business, figure out how to add social techniques to your processes.  Think about customer service—and adding in Twitter to address your customers’ concerns.  Or try crowdsourcing for product innovation, or communities for incrementing your marketing processes around loyalty.

For more information, visit www.ON24.com and http://vue.on24.com/

Tags: Adriana Gascoigne, girls in tech, ON24, social media, Tips for Business, women in tech
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After the success of this event in the past 2 years, ITDevCon is back with it’s 3rd Edition. ITDevCon 2011 is all about the latest Delphi Technologies www.itdevcon.it A 2-day event, each session lasts 70 minutes long. Participants can plan the course that more fits to their own needs, allows the attendees to choose the course they prefer to attend to,  available in different rooms. Amongst the 21 Guru from all parts of the world gathered for a plenary talks, Deborah is the only woman Speaker in the event.

Deborah is the Sr. Developer in bit Time Software, after a degree in Telecommunications Engineering she entered in the IT world. She Always worked in the host and client-server projects. Currently dealing with web consulting, product presentations and training courses on Embarcadero Delphi4PHP. She has participated as a speaker at events such as Delphi and other conferences organized by bit Time Software www.bittime.it and bit Time International FZE www.bittime.ae

Deborah hit the stage at her best, presenting on how to develop mobile web application using RADPHP…the audience is mesmerize…:)

This Conference only shows that not only males are dominating the tech world. Women in the technology field exist and significantly contribute something meaningful to the industry. 2 thumbs up for you Deborah! Cheers!

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On Monday, the annual entrepreneur-focused conference, FailCon, took place in San Francisco, to a near sold-out crowd.  I was fortunate enough to attend a couple of panels, and two workshops, one of which left me with a spark of an idea (check out a design firm) the other which shed light on a much-opined and passionate interest of mine (customer satisfaction and how to achieve it).  All  in all, it was one of the best spent afternoons I have had in my conference-going days – on both sides of the table.  (Trade show table, that is!)

Here are some key take aways for me, from the sessions I attended:

In Workshop with Solana Crawford of Design About Town:  “Expand Your Brand (Without Fail)” – Solana and her team are behind such familiar brands as TechCrunch Disrupt, VSP and yes, the FailCon logo!

* She leads with: There are 3 things that matter in choosing or determining what your design should be:   1) audience, 2) context,  and 3) content

* Branding is ultimately about communication … And, “the person on the other end!”

* Success in good brand design = a good user experience.  Including:

- Good execution (of your business plan)  – engagement  – image  – recognition (making a good impression)

* She kept coming back to something that is reminiscent of Dieter Rams’ work:  Keep it simple! –  Also, be clear about what makes you different from your competitors.

* She emphasized creating a “system” — using color, this could be a common thread that goes throughout all your assets: your website, twitter presence, your blog, and all print collateral.

* She listed 3 main steps to always include in your brand design planning:

1) Engagement:  Tell a story; create a personality; build trust; and inspire to take action

2) Consistency: Use a consistent voice and message; and again, be consistent with color schemes

3) Recognition: Show good design; have a good promotional strategy.

In his workshop: “Show Your Customers You Care” – Evan Hamilton of UserVoice  had these points to make:

* There are 3 options for gaining & sustaining users for your app/site:  1) Make it cheap to acquire; 2) Make more money off initial transaction; and 3) Make customers stick around longer to pay more in the long run. — Of these #3, he suggests, is the easiest.

* Always tell (broadcast, really) your customers what you’re doing to improve your site — while you’re doing it — this will increase their likelihood of sticking around, rather than leaving for a competitor.

* Some solutions to retaining customers and making sure they are happy?

1.  Transparency:  Tell people about how you’re needing to improve, even if they don’t notice it.  “Uncovered issues can be ten times worse.”

2.  Show you Care:  Always post when, how, and where you are open to supporting them.  Make it really, really easy to find your contact info.

3.  Empathy:  Take time to understand.  (Especially for those who email in to complain/comment.)  Realize that: “People who demand things, love your product.”

4. Scaling Contact:  Set up automation, set up a forum, set up a ticket system.  Anything you can to get your customer contact streamlined and avoid potentially ignoring customers.

Joe Gebbia - airbnb

From Joe Gebbia, Airbnb co-founder in his case study keynote: “How We Survived the Trough of Sorrow”:

* One notable point he led off with was:  “A spectacular failure is always better than a mediocre success!” also:

* “Fail faster, so you can succeed sooner.” — (He borrowed this quote, but believes it to be true.)

*  After telling the story of their very popular ‘Obama O’s’ & ‘Cap’n McCain’ cereals:  Joe’s point was that – You have to be willing to do whatever you need to in order to stick to your idea.  And that even if you’re not doing your business plan exactly the way you set out to, this did, for example, attract the attention of investors, (in their case Y Combinator).  (after their ‘trough of sorrow’ lasting 18 months)

* Lastly, he emphasized:  Solve your own problem and that way you will stick with it, because you believe in it.

Then, there was the panel:  “The Failure of Business Models” moderated by Adriana Gardella of the New York Times. — But, that is a subject for another day’s post!  Thanks to Cass Phillipps for putting on such a wonderful,  information-rich event, that I am sure everyone who attended will likely return to next year if given the chance.  And, if you were an attendee, yourself, and wish to share your best take away(s), please leave us a comment, below.

 Demos were by several, varied-product start ups, for example: from Let’sListen (social music sharing) to Bizee Bee (yoga studio schedule streamlining and enhancing)

(Photos credit: FailCon)

Tags: entrepreneurs, FailCon
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Big businesses tend to lag in innovation. There are plenty of reasons why large, established organizations aren’t quick to adapt and create. There’s too much hierarchy or a dearth of in-house entrepreneurs, but whatever the reason it’s why startups exist. Some startups push the frontier of what’s possible, while others successfully build within the innovation abysses between existing industry titans.

There is a set of these latter startups that are reaping the benefits of their well-executed, creative business models in crowded industries. But I’m worried about them. These companies may have a nice brand and a passionate team, but they also have a highly replicable product or service. An established company did not try it earlier because they may have not noticed the opportunity or the business concept may have been too risky to pursue at the time, but now that a startup has created market demand, the traditional player can come in and sweep.

I have two salient examples, and I’m sure there are others so don’t hesitate to leave your feedback in the comments section below. The first example is Birchbox, a Beauty 2.0 company that packages sample beauty products and delivers it monthly to subscribers. The company launched a little over a year ago and now has thousands of customers. They set out to show, and have now proved, that yes, people will and do pay for tiny samples of chic beauty products.

So, why can’t luxury conglomerate LVMH or one of its subsidiaries, like Sephora, jump into this market now? There’s little risk that their efforts won’t work, and these companies have the infrastructure to crush the competition. This is Birchbox’s Proof of Concept Problem. The company effectively innovated and executed, but now that the concept is proven to be a success, a company with more resources and reach (Sephora has thousands more email addresses on file and hundreds of brands in its warehouses, as well as marketing muscle and logistics prowess) can easily replicate the samples concept for sure financial gain. A Sephora even has access to enviable value-add features, such as outreach to celebrities to curate beauty collections each month and to know-how from famous makeup artists. The Sephora Sampler, anyone? A Sak’s Beauty Sack? It’s just $9.99 a month, with wonderfully curated boxes sent right to your door… sound familiar? It’s Birchbox’s Proof of Concept Problem.

Another example is MoviePass, a startup working on selling a monthly subscription ticket for members to get unlimited movie theater attendance. The problem is movie theaters aren’t exactly leaping on board. And now, MoviePass has a Proof of Concept Problem too. Once the idea came about (and how did no one think of this before!), why would a movie theater sign up to participate in MoviePass, rather than just offering their own, cutting out the middle man?

PS. MoviePass is a fantastic name. The company should trademark it – otherwise they’ll have another problem on hand besides the Proof of Concept Problem, which is that their brand name will be made generic when every movie theater starts issuing moviepasses!

The Proof of Concept Problem should not be overlooked as a risk in upstartopia, especially as even large companies begin to get on the innovation train (check out the neat videos of Nordstrom’s Innovation Lab).

The Proof of Concept risk can be mitigated, but I’m not convinced a strong brand and team is enough. Startups with the Proof of Concept Problem looming need to offer something more to customers that is not as easily replicable by a large firm. Patents help. Advanced technology certainly does. In the B2B space, landing a key client on a long-term contract would put up a roadblock too. Intellectual Property, advanced technology, or key customer accounts tip a large competitor toward acquisition, instead of in-house replication. Often startups worry about fellow startups launching copy-cat businesses, but there is so much that can go awry at the startup phase, I’d worry more about the well-oiled machines in your industry. These firms can see the success you’re having with the innovative business model and just take your now-proven concept for their own.

Doreen Bloch is a startup strategy consultant, entrepreneur (Poshly Inc.) and author (The Coolest Startups in America) in New York City. Check out her blog, latest projects & consulting client lists at www.DoreenBloch.com.

Image Credit: PSFK

Tags: Birchbox, business development, business model, business models, concept, Doreen Bloch, innovation, MoviePass, Nordstrom, strategy
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Children love technology. They effortlessly navigate complicated menus, rapidly master the intricate seeming nuances of the latest electronic devices, and nimbly text, tilt, and click away their time happily focused on the dynamic color screens that get faster and ever more interactive.

But not all is well in this amazing wonderland. In fact, it has become a dangerous playground filled with risks, dangers, and hazards for the unwary. Frederick Lane, attorney, forensic computer expert and author of the new book, Cybertraps for the Young, says that the risks of the evolving technologies are many.

“It goes far beyond simply the time kids spend texting on their cell-phone, playing on Facebook, or watching videos on You Tube. There are more and more cases of electronic harassment and cyber-bullying, illegal downloading and sharing of music, film, and adult video on peer-to-peer networks, sexual deviants and predators in chat rooms, sexting, cheating, plagiarism, defamation, libel and slander, and a variety of internet addictions, the sharing of sensitive personal and financial information, and identify theft, computer fraud and hacking.”

Youth are easily addicted and even become seduced by the digital devices. They are unable to stop checking in on friends, focusing on the latest developments instead of focusing on the real things like sports and homework. The can find quickly and inadvertently themselves communicating with others inappropriately, spending excessive time and money, downloading illegally, or wandering into the seamy, dark and even dangerous places that exist in cyberspace.

The gadgets make it so easy. Added to this, parents have little real knowledge or understanding about what their children are doing until it is too late. Cybertraps for the Young grew out of Lane’s research and work as an expert witness in litigation. It takes the mystery out of the technology and describes the risks drawing on contemporary news reports and legal cases.  He also spells out what parents can do to take affirmative action, protect their children and maintain maximum control of their life.

One key for parents to getting control is to ask themselves several simple, straightforward questions before buying a child the latest electronic gadget:

1. What kinds of information can the device or software collect or distribute?
2. Can it be used to communicate with others, and if so, how?
3. How much data does it store, and where?
4. Can you child change the device’s capabilities without your knowledge/
5. Can you monitor your child’s use of the device, and if so, how?

A huge key practical issue is the monitoring. Short of surgically attaching yourself to you r child, (not generally a good idea), it’s impossible to know everything they’re doing online. How much monitoring is appropriate depends on your child’s maturity, and that of his or her friends, the amount of free time available, whether you’ve noticed or witnessed any disturbing changes in behavior. Fortunately, the forms of communication most likely to be problems can be monitored.  For example, your mobile phone company can be asked to provide you with copies of all texts your child has sent or received in the last month; with instant messaging, some services allow all messages to be recorded electronically; there is an ever increasing variety of third party software available that can monitor, record, and capture online activity and send updates to your mailbox.

Key steps to protecting your child’s safety online:

• Don’t stop educating yourself. Keeping pace with the changes is a serious challenge but it is one that can be achieved by staying aware of what’s available, by investing a small amount of time, by asking the right questions, and learning what it takes to steer children past the cybertraps. Talk to your child, visit a few key websites, do some online searches and educate yourself.

• Learn and understand the impact of technology on your child. Be aware of how much time your child spends with the technology and what he or she is doing with the technology.  Be the one to decide when it’s time for the child to take a break make sure the break occurs. Make sure you understand that the time a child spends texting is usually in addition to TV time. Be aware of how much time is spent on the phone.

• Don’t let computers and technology out of ‘common spaces’. The location of the family home computer should not be in the child’s bedroom. It should be where everyone can use it and see what it is being used for. Even if you give your child a computer, make sure you retain super-user administrative access to the entire machine. Do not allow for electronic privacy. Make sure the child knows, understands and accepts that you have the right and the expectation to see anything and everything on the computer at any time. .Understand that there is no pleasant resolution to a conflict of wills. You must monitor and be able to assure yourself that your child is not doing inappropriate or illegal things online.

• Install surveillance software and conduct frequent inspections. At the end of the day, children and children and parents are parents, the children must fully understand the consequences of abusing the rights that will be fully granted to them when they become adults. Parents must be just as careful with technology as they are careful about giving children knives, letting them ride bicycles, or drive automobiles. A smart phone or a laptop computer can become a dangerous instrument in the hands of an immature or misbehaving child.  Surveillance of a child’s use of electronic devices in a parent’s responsibility. Taking appropriate action for misconduct is the best course of action a parent can take.

• Focus on what they do, not how they do it. It doesn’t really matter whether a child is a cyber bully by means of a laptop, a cell phone or an xBox 360 console, or instant messaging. The issue is not the technology, it is the behavior and use that gets the kids into trouble. The main objective is to teach and educate children about the appropriate use and the boundaries and rules of behavior. Some rules and lessons are not very complicated-don’t take pictures of people without their permission, or don’t be mean to friends or classmates, or don’t take or spread personal or embarrassing information. But others are much more complicated and require more structured education and guidance: intellectual property theft, identify theft, computer hacking, online purchases, sexting and sextortion. The basic approach is to work with your child to create a household code of conduct that can evolve and grow as your child matures and technology continues to improve.

• Get full access, passwords and full friend status.  You must be able to actually see what your child is posting online. Condition the use of the technology with open acceptance and agreement for full access at any and at all times. If you encounter resistance, then be prepared to deny your child the privilege of using the electronic devices. Realize that of course, the period of greatest resistance, middle school through high school, coincides with the period when children are at the greatest risk of falling into one or more of the cybertraps.

The bottom line is that children need to understand the specific cybertraps that exist and how to avoid falling into them.  Remember that supervising is not stalking. Be the one friend that they can trust.  Open up channels to communicate with other important people in the community.  Network with friends, other parents, teachers and the administrators in school district. Learn the policies and laws in your area.  Your child may not like it, but have a down to earth heart to heart conversation with them and set appropriate limits on the use of electronic devices.  Make your boundaries and enforce them.

Tags: Adriana Gascoigne, children, Cyber traps, Cyberbullying, Cybertraps for the Young, Frederick Lane, girls in tech, Online safety, Sexting, social media, women in tech
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In just over a year and a half since the iPad was released, 11% of adults already own a tablet computer of some sort.  Almost half get news on their tablet every day and three-in-ten say they now spend more time consuming news than they did before they purchased their tablets.  A majority, however, say they are unwilling to pay for news content on these devices, according to the most detailed study to date of tablet users and their news consumption habits.

The multi-phase survey of nearly 1,200 tablet users and almost 900 who consume news on their tablet weekly was conducted by the Pew Research Center’s Project for Excellence in Journalism in collaboration with The Economist Group.

Fully 77% of tablet owners use their tablets every day, spending an average of 90 minutes on them. Consuming news—which ranges from headline to long-form reading—is one of the most popular tablet activities (53% consume news on their tablet daily). It is about as popular as sending email (54%), and outpaces social networking (39%), gaming (30%), reading books (17%) and watching movies and videos (13%).  Tablet news users say they prefer these new devices over traditional computers, print publications or television as a way to get quick news headlines and to read long-form pieces.

“For these early adapters, news is already a big part of their tablet experience—often in ways that expand their daily news diet,” says Amy Mitchell, Deputy Director of Pew Research Center’s Project for Excellence in Journalism. “While the signs about revenue potential are mixed, the tablet clearly offers possibilities for news that did not emerge in other technologies.”

“This research shows the written word and long-form journalism are still very much alive and in-demand on digital devices,” said Paul Rossi, managing director and executive vice president of The Economist Group.”With the increasing adoption of these devices and their use for reading, there is clearly more opportunity than threat for publishers going forward.”

While approximately two-thirds of these new users have a news app, the browser, carried over from the desktop experience, is still the more popular means for consuming news.   A plurality of tablet news users (40%) say they get their news mainly through a web browser. Another 31% use news apps and the browser equally, while fewer, 21%, get their news primarily through apps.

Yet just 14% of tablet news users have paid directly for content on their devices and a large majority of those who haven’t are reluctant to do so, even if it’s the only way to get news from their favorite sources.

Among the findings:

• The revenue potential for news on the tablet may be limited. At this point just 14% of tablet news users have paid directly to access news on their tablet. Another 23% get digital access of some kind through a print newspaper or magazine subscription. Still, cost is a factor, even among this heavy news consuming population. Of those who haven’t paid directly, just 21% say they would be willing to spend $5 per month if that were the only way to access their favorite source on the tablet. And of those who have news apps, fully 83% say that being free or low cost was a major factor in their decision about what to download.

•  Brand is important on the tablet. Whether an app comes from “a news organization I like” is as prevalent a factor in the decision to download an app as is low cost. Liking the news organization is a major factor for 84% of those who have apps. In addition, among both app and browser respondents surveyed about their behavior over the last seven days, the most common way by far to get news headlines was by going directly to a news organization’s content. Fully 90% of app users went directly to the app of a specific news organization compared with 36% that went to some sort of aggregator app like Pulse. And, 81% of those who went through their browser accessed news headlines via a direct news website, compared with 68% who went through a search engine, and about a third 35% that went through a social network.

•  Substitution is already occurring to large degrees. Fully 90% of tablet news users now consume news on the tablet that they used to access in other ways. The greatest substitution is occurring with news that people used to get from their desktop computer. Eight in ten tablet news users say they now get news on their tablet that they used to get online from their laptop or desktop computer.  Fewer respondents, although still a majority, say the tablet takes the place of what they used to get from a print newspaper or magazine (59%) or as a substitute for television news (57%).

•  Incidental news reading is prevalent on the tablet. Nearly nine-in-ten (88%) of those who read long articles in the last seven days ended up reading articles they were not initially seeking out. In addition, 41% went back and read past articles or saved articles for future reading.

•  The browser, carried over from the desktop experience, is still the more popular means for consuming news.While about two-thirds of tablet news users have a news app on their tablet, most tablet news users (40%) say they get their news mainly through the web browser on their device.  31% use the browser and news apps equally while fewer, 21%, get their news primarily through apps.

•  But those who do rely mainly on apps for news represent a kind of power news consumer. Close to half of this group say they now spend more time getting the news than they did before they had their tablet (43%). That is more than twice the rate of those who mainly go through a browser (19%). App users are also more than three times as likely as browser news users to regularly get news from new sources they did not turn to before they had their tablet (58% versus 16% for browser users).

• Word of mouth is a key component of tablet news sharing. Fully 85% of those who get news on their tablets said they had talked with someone about a long article they had read there. This is more than twice the percentage who say they had shared articles electronically. Some 41% of tablet news users say they share news through email or social networking at least sometimes. And when a select group was asked specifically about their behavior in the last seven days, again about four in ten say they had shared news content through Social Networking Sites or email.

Tags: Adriana Gascoigne, apple, Devices, Digital media, Digital news, girls in tech, ipad, news, Tablets, technology, women in tech
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Guest post written by Victoria A. Seitz, Ph.D

In just the past five years the world of work has changed as well as the clothing we wear for it! Of particular importance is how the tech industry changed the course of business wear as we know it.  What was once considered “Business Casual” is simply business as usual.  Inasmuch as we want to dress down, it’s still important to look good and communicate instantly our expertise and professionalism.  Although suits are definitely not a requirement with tech firms, options might include a jacket and maybe jeans; but there is a right and a wrong way to approach these.

Here are some basic tips for communicating your expertise and position instantly to others:

• Focus on classic styles that have endured such as tailored notch collar shirts and blouses, blazers, A-line skirts, cardigans, trench coats, and shirtwaist dresses.
• Keep the look simple and clean accessorizing for impact with gold, silver, pearls or jewel tones to add sparkle and affluence to your best asset – your face.
• Incorporate fabrics that have body such as cotton/poly blends and heavier knits that are opaque.
• Create a slimmer appearance by wearing darker colors such as navy, burgundy, charcoal and black.
• If in the field, realize that you are communicating the brand image so dress professionally yet comfortably, if the environments vary widely.  If jeans are permitted they should be a dark wash, fit at the natural waist, and be hemmed not dragging.
• Build your wardrobe around the neutrals such as black, taupe, navy, camel, gray and olive and add color in tops, scarves and belts.
• When meeting with a prospective client, consider a jacket with a fitted shirt and trousers.  Also consider tunic tops with pants and a short jacket for interest.  If you want to go sleeveless do so but wear a jacket or cardigan. 
• When dining with clients consider simple pants or skirts with interesting tops and jackets.  Consider a dark colored dress with a shawl around the shoulders.  As well consider a fitted shirt worn out with black pants and a blazer or a mid calf skirt and an over blouse or tunic belted.
• Consider unstructured jackets such as jean jackets and cargo pants with limited detailing but avoid “hoodies,” hats and sweats.  Pants and skirts need to land at the natural waist or a little below but avoid hip-hugger styles.
• To create a slim line and add height, incorporate vertical lines either decoratively in the fabric pattern or structurally as in vertical darts, princess seams, or a placket down the front.  Also consider incorporating long chains or scarves around the neck, as well, as three quarter length sleeves. When wearing a jacket put the collar up.
• Avoid tight clothing rather introduce simple angular lines such as A-line skirts, tailor-notched collar shirts and blouses and tailored jackets to offset the roundness of the body and bring it into balance.  Plain front pants and skirts are recommended over pleated varieties.

Bottom line – realize that your appearance counts at work no matter what you do!

Tags: Adriana Gascoigne, Appearance at work, Dress code, Dress to impress, girls in tech, Victoria A. Seitz, women in business, women in tech
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Several GIT members will be attending! Get 50% off through GIT if you use our promo code. Check out details here! We look forward to seeing you!

Blog World L.A. is just around the corner, November 3-5th.  And, when you register with Girls in Tech, you can get 50% off a full Expo Pass, or 20% any conference pass with the

discount codes provided, below.BlogWorld & New Media Expo provides an educational experience for all levels of expertise and interests. Experts from every field of the blogging and new media industry will be on hand to share their knowledge, techniques and advice. Industry gurus will share their experiences and network with attendees in seminars and moderated panels.

The BlogWorld Conference is a two-day event that coincides with the exhibits. Multiple concurrent sessions will give participants the opportunity to choose topics that best fit their interests. Topics will range from high-end experienced blogger, podcast, broadcaster and social media themes to novice “start-up” topics.

So come and join the event that brings bloggers of all genres together in one place!

Dates: Nov. 3-5, 2011

Los Angeles, CA

BlogWorld & New Media Expo is the first and only industry-wide conference, tradeshow and media event dedicated to blogging, podcasting, social media, social networking, online video, music, Internet TV and radio. BlogWorld conference attendees e njoy more than 120 cutting-edge educational sessions presented by leading bloggers — like Peter Shankman, Aliza Sherman, Sonia Simone, Chris Brogan, and our own Kate Brodock – podcasters and content creators, while the New Media Expo provides the only industry-wide new media marketplace for networking, online business and marketing resources.

Register at:  blogworldexpo.com with the promo code:

GITVIP20 to save 20% off any conference pass, or

GIT50 to save 50% off Expo Passes

(which include access to the Exhibit hall as well as all keynotes and parties, just like the conference passes).

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