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Home » Archives for June 2011

A Summer Search for the Female Funnel to Success

June 29th, 2011
Girls In Tech, San Francisco, Silicon Valley
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zoeweintraub

Follow me @ZoeWeintraub

“I hopped off the plane at LAX…” and before I really felt like I had made a touchdown in the U.S. I was on the road to Northern California, to the land of opportunity, to the center of technology, and to work for the summer as a dedicated sales intern for a start up in Palo Alto.  I am a rising senior at the University of Southern California studying International Relations, Digital Studies and Entrepreneurship. After spending a semester abroad in a country that is arguably technologically backwards — with the upwards of maybe two Apple stores in the country’s biggest city, Paris — I was headed to the world’s capital of innovation; polar opposites to say the least.

I decided about two months ago to take a summer internship with the payments platform and Y Combinator start up company called WePay.  I didn’t know too much about their story or even the basis of their company. My interest was born after I read an article on TechCrunch about their effort to bring transparency to online giving and donations.  I went through a Skype interview process spanning the transatlantic time zone and eventually was offered a summer position.  As a So Cal native, “the Valley” has always been the picture image of Going Green, starts ups, social media expansion, cleaner air, and maybe even the birthplace of the Birkenstock.  But as I became more engrossed in school and exposed to the endless possibilities that this Tech Era brought, I knew “the Valley” was also the place I wanted to be.

It never struck me as odd when that the majority of the people I knew who were working at start ups were guys — it just suggested the summer would bring hard work and sports bar filled weekends.  It was not until I arrived at WePay on my first Monday that I noticed the reason that the majority of my friends working up here for the summer were male because there were just so few girls working in these tech start up companies to begin with. I can say that it was a little strange to be one of only two female interns in an internship class of about thirteen or fourteen, but then again that was an observation that came and went with the first day impressions. It was not until @Sofakimou (my co-blogger) and I were asked our opinion on writing a blog on the female perspective did I realize it was not just an office-wide phenomenon.

It has been referred to as the “Gender Gap in Tech” with projections that women only represent 25% of the overall work force in the tech industry.  The three explanatory variables include culture, education, and the office atmosphere itself.  I tend to classify myself as a women’s activist and at times a modern day feminist but somehow these statistics weren’t as alarming as I expected. They didn’t invoke disgust or anger, and I wasn’t motivated to take to the streets or rather take to ‘the twitter’ and vocalize this injustice. Instead I was motivated.  I was excited to be given the opportunity to dive into the modern equivalent of a Think Tank, a tech start-up.  I realized instead that the fact that I was a young women would only work to my advantage because my perspective was the the under represented and the minority voice.

At the close of our first week we were fortunate enough to have Peter Bell, partner at Highland Capital and Board member to WePay, speak to us about making the most out of our opportunity this summer. He discussed sales as a career-defining opportunity and the way in which an idea can be transformed into greatness because of the person behind it rather than the business proposal.  He also spoke specifically on the subject of women in ‘the Valley’ as remaining a rather stagnant population in the workforce ever since he first moved out here in the Eighties. His hypothesis was simple, there was just  no formula and no traditional route for women to funnel to success.  In a sense each female CEO or leader of a tech based company is seen as the exception, not the rule.  So if that means each exception is redefining the space for women in this industry why wouldn’t college graduates want to be a part of that change?

Week 1 down, and 9 more weeks to tap into fairly uncharted territory.  Not only do Sofia and I have the challenge of our specific work environment, but we have the challenge of examining those untapped opportunities for women in this industry.  As long as the passion is there for a career or an internship in this field then why should the gender card even have a place at the table? I’d love to hear your thoughts.

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Posted in Girls In Tech, San Francisco, Silicon Valley | 2 Comments »

Got Green Startup Fever? Solar Leasing is Hot & Profitable

June 28th, 2011
Girls In Tech, San Francisco
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Lorna Li

home solar leasing

I’ve been keeping an eye out on the green tech space, and it almost seems as bubblicious these days as the current spate of social media IPOs. One trend that I’ve been noticing is the growth of residential solar power, and the growth of venture backed solar leasing startups that are jockeying for a piece of the pie.

Why Solar Leasing?

Many homeowners are interested in reducing their utility bills and going green by installing solar panels to produce clean, renewable energy for their home, but the upfront cost of purchasing and installing solar panels, which averages about $30,000-50,000 before tax rebates or other incentives are factored in, is intimidating for all but the richest of families. As a result, many homeowners are turning to solar leasing companies to help them achieve their dream of energy independence. Residential solar leasing allows homeowners to dramatically reduce or eliminate the upfront costs of solar panels. The solar leasing company provides the panels at little or no upfront cost and also takes care of installation, maintenance, and repair for the homeowner. In exchange, the homeowner agrees to pay a small monthly fee to lease the panels (solar leasing), or to purchase the electricity generated by the panels at a set rate (solar power purchase agreement).

So How Do Solar Leasing Companies Make Money?

A solar leasing company requires a somewhat higher startup cost than some green business opportunities due to the cost of solar panels. If you hope to finance your new solar leasing company with investor funds, it is important to start finding interested households to prove that you will hold enough leases to be profitable for investors. A recommended starting point is 500 families. Another way to get some early funding is from federal tax credits set up to encourage solar panel installations. For a traditional solar system installation, with the homeowners purchasing the system themselves, the tax credit is given to the homeowner. With solar leasing, the tax credit is given instead to the leasing company, as owner of the panels. Many solar leasing companies sell these tax credits via a tax equity fund, which provides income for the solar leasing company and a shelter for taxable income for the purchasing company. Solar leasing companies can increase their profitability further by purchasing solar panels in bulk, which usually allows them to negotiate a lower price than buying residential solar systems on an individual basis. Other solar leasing companies have partnered with community buying programs and other non-governmental organizations to lower prices further.

Once you’ve successfully found funding and signed up your first households, you will need to install, maintain, and repair the solar panels. Fortunately, solar panels have few moving parts, so their require minimal maintenance and rarely break. Some solar leasing companies prefer to maintain their own in-house installation and maintenance staff, while others hire third-party contractors to do the work.

Be a Green Solar Leasing Company

Finally, as a green startup, you may want to commit to walking your talk by making sure your business has a light eco footprint. As a solar startup, one obvious way to go green is to power your offices with solar power! You can also take steps such as printing bills on recycled paper (or switching to electronic billing), recycling aging and broken solar panels, and more.

If you are looking for a profitable green business opportunity that helps homeowners save money on utility bills, contributes to green job growth, while combating climate change, a solar leasing company may be just the right business for you!

About Lorna Li

Lorna Li is the Editor in Chief of Green Marketing TV and Entrepreneurs for a Change. She writes about green startup ideas, green marketing, and social enterprise.

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Posted in Girls In Tech, San Francisco | No Comments »

Gaining Private Equity for Your Start Up: A First Glimpse

June 27th, 2011
All Chapters, Girls In Tech
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Christine Oneto

The other evening I was fortunate enough to attend a meeting to find out a little bit about something I know absolutely nothing about.  I was excited to hear from some local experts and learn some new nuggets of information on a topic that is brand new to me:  Private equity, namely angel investing. Being party to some conversations between my dad and great-uncle on stock portfolios at a very young age, I’ve always been interested in investing.  However, curiosity about stocks, mutual funds and iShares are one thing; a quest for knowledge on private equity and angel investing is quite another.  These are things that Keiretsu Forum is best at.  So, I thought it helpful to share with both our local audience, here in Silicon Valley, and for those launching their first start ups abroad as well, those salient points and tidbits  learned.

In an evening of “Summer Solstice: Women & Early Stage Investing,” the Keiretsu Forum, San Francisco had a very informative panel discussion in an effort to do something that we at Girls in Tech also see as a goal:  encourage more women to be part of the investment community, specifically as angel investors.  Keiretsu (as its members call it) is a private equity angel investment community/network that is the largest in the world,  who count WISE – Women Investing in and Supporting Entrepreneurs – as one of their key initiatives.  The panel was composed of three Keiretsu Forum members:  Linda Jenkinson, (who is also a multiple-time entrepreneur as well, including being the first New Zealand woman to launch a company on the NASDAQ), Shirley Gee, formerly of Stanford University and now an active angel investor, and Mary Jo Potter, who is CEO of Highperlink, and a long-time Keiretsu member.  To round out the panel, we had very inspiring start up / company-founding experiences from both Jenkinson and Joan Barnes, the uber-successful Founder of Gymboree and YogaStudio.

For starters, the need for this type of forum came to light even more for me when I read this in the program: “Women possess over half the wealth in the United States, but make up less than 8% of the angel investment community.”  (2006 Kaufmann Foundation Report)  Well, I am in hopes that this statistic has changed slightly in the past 5 years, but my guess is, not much.  Shirley Gee pointed out that one reason and one proactive solution for this problem is that (a) “They’re (the investment community, your peers and businesses) going to look at whether or not you are capable, ” and for this (b) You are going to need to do your own due diligence – always!  (While she was on stage, she was credited by one of her male colleagues in the audience for being an expert at just that.)  Before launching into what eventually would be the detailed, inspirational story of Joan Barnes’ taking Gymboree from a neighborhood play group to a global chain of retail children’s clothing stores, Ms. Barnes offered this advice:  “Finding funding (or doing the investing) is a bit like fashion …It’s what’s ‘in’ at the time.”  Also, she emphasized that most investors will not want to “run the company,” they simply want to help you do it and for you to succeed.

“In 2010 the 265,400 angels in the U.S. invested $20.1 billion into early stage companies, while U.S. venture capitalists invested $21.8 billion.” – UNH Center for Venture Research & PWC MoneyTree Survey

Some other helpful tips from the start up entrepreneur’s standpoint which Barnes imparted, are that along her journey from small company in the basement of the Jewish Community Center in the North Bay to a global company, she learned to:

  • Get a mentor. — They are a most valuable asset & believe in you even when you may not believe in yourself.
  • Sometimes give up creative power to others for the right idea(s) to come to the surface.
  • Choose board members to fit your weaknesses not your strengths.

Speaking of a company’s board of directors, Jenkinson for her part, suggested that in her past experiences and in her present company, Les Concierges:  always maintain complete control over your board.  (She has had experience where in one former firm, she had lost that.)  Also, she advises: When pitching an investor, find out what they’re interested in, and then approach them, making sure your business idea is in alignment.  In other words, do your homework in order to approach the right people.  And in a surprising piece of advice, she stated that “…When people say there is not much money around … know that this means there is a lot of opportunity!”  Sounds counter-intuitive, right? But, I’m willing to bet she comes from a place of experience when saying this.

“In 2010 women angels represented 13% of the angel market.”

Mary Jo Potter was the very seasoned, intuitive angel investor who made the valuable comment that:  “The fun of investing is learning.”  One of the key learnings she shared was that one should always ask an investor — whether angel or VC — “How much do you have set aside for the next round.”  — A very forward-thinking, and important question which also shows confidence.  Also, she notices that many angel investors now are willing to give not only money, but of their time.  When asked about what it means to “give back” to the community and their own charitable causes, she pointed out that you can integrate a bit, and thus align the charity with your company’s corporate giving goals, as well, rather than compartmentalizing.  All good points in getting an idea of how you may want to structure your corporation and/or its philanthropic endeavors.

So, as daunting a task as gaining private equity for your company may seem, these ladies spoke up and made one realize:  There are many who have gone before you who are willing to share their past experiences (good and bad) to be of benefit to those women entrepreneurs coming up.  There is definitely a growth in this angel investment community that is experience-rich, time-generous, and promising.  Kudos to this fine panel who was both inspirational and encouraging.  Reach out to Keiretsu if you are interested in pitching to their angels. … And for you angels out there:  if the time is right, the world of start ups is your oyster!

(Photo & quotes credit:  Keiretsu Forum & keiretsuforum.com)

 

 

 

 

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Tags: angel investors, entrepreneurs, Keiretsu forum
Posted in All Chapters, Girls In Tech | No Comments »

Facebook Scholarships available to Female University Students for Grace Hopper Celebration of Women in Computing, Apply by July 1!

June 21st, 2011
All Chapters, GIT U
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Laura Slezinger

Facebook recently announced a scholarship opportunity related to the  Grace Hopper Celebration of Women in Computing. We’re awarding 20 scholarships for female students excelling in computer science. Below are the additional benefits of receiving the Facebook Grace Hopper Scholarship.

Scholarship Details:

  • Grace Hopper Conference Registration
  • Airfare to Portland, Oregon
  • Up to 4 nights accommodation during the conference
  • $200 food stipend
  • An invitation to a private reception with Sheryl Sandberg and other Facebook employees during the Grace Hopper Conference
  • An all-expenses-paid visit to Facebook headquarters in Palo Alto, California

The deadline is Friday July 1, 2011. See below for more details.

 

Blog Announcement: https://www.facebook.com/note.php?note_id=10150197419588920

Application: https://www.facebook.com/careers/grace_hopper_scholarship

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Posted in All Chapters, GIT U | 1 Comment »

Get your GIT Discount to SF’s biggest bash of the year: San Francisco Magazine’s 11th Annual Best of the Bay Area Party

June 20th, 2011
Girls In Tech, San Francisco, Silicon Valley
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Laura Slezinger

All the best come to party at San Francisco magazine’s 11th annual Best of the Bay Area Party—the City’s biggest bash of the year. Celebrate the best of the best with more than 45 restaurants (think: Bar Agricole, Plate Shop, Chotto, and 25 Lusk), free-flowing bars, the Sonoma Valley wine lounge (with names like Scribe Winery, Gloria Ferrer, and Audelssa), and the hottest sounds of the city (Party Ben, People at Parties DJ La Fleur, and DJL!). Style up and get down with 2,000 of your closest friends. VIPs start the party early and go home with a digital swag bag stocked with the city’s best-kept secrets. And everyone goes home happy knowing their best night ever supported one of the best causes around–Family House. Buy tickets now at sanfranmag.com/bestof.

Tickets are on sale now—but don’t wait! Get the GIT discount when you enter our secret code: enter GIT for $90 main tickets (normally $100), and or GITVIP for $160 VIP tickets (normally $175)—but you have to buy before midnight, June 24th to save. sanfranmag.com/bestof


WHAT: San Francisco magazine’s Best of the Bay Area Party

WHEN: Thursday, June 30, 2011

VIP: 6—11 p.m.; Main Event: 7—11 p.m.

WHERE: City View at Metreon, Fourth Floor, 101 4th Street, San Francisco

Buy tickets at www.sanfranmag.com/bestof

VIP $175 advance / $200 at the door

[VIPs start the party early and go home with a digital gift bag]

MAIN EVENT $100 advance / $125 at the door

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Posted in Girls In Tech, San Francisco, Silicon Valley | No Comments »

Video: GIT Fireside Chat with Dennis Crowley

June 20th, 2011
Girls In Tech
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Allison Strouse

Follow me @AlliStrouse

To a packed house, Dennis Crowley, Founder of Foursquare, answered questions fielded by reporter Liz Gannes from AllThingsD. This Girls in Tech event was extremely successful, and we now have a video of the interview to share with an even larger audience. Enjoy!

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Girls in Tech SF Host Digital Media – Video by Hermione Way & TNW

June 17th, 2011
All Chapters, San Francisco
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Christine Oneto

On Tuesday, Girls in Tech San Francisco hosted: “GIT Digital:  The Future of Media in the Digital Age” at the Ninth Street Independent Film Center in South of Market.  It was a huge success, with a sold-old crowd, including some visiting Spanish film students and people from the tech, media, journalism, and investment community all combined. Our panelists speaking on the convergence of online media and traditional media included experts in the field from Sharethrough, Google/YouTube, Flingo, the Bleacher Report, and Steady On Productions. Stay tuned for the full video and pictures of the event to be posted in the coming days! Until then, enjoy Hermione Way’s overview here on The Next Web.

 

(video courtesy of TNW)

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Posted in All Chapters, San Francisco | No Comments »

Venue Update! Tues June 14th in San Francisco for GIT DIGITAL: The Future of Media in the Digital Age

June 13th, 2011
Girls In Tech, Palo Alto, San Francisco, Silicon Valley
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Laura Slezinger

In an evolving marketplace where WATCHING is now INTERACTING, how will the media industry be affected?

Now meeting at Ninth Street Independent Film Center!

145 Ninth Street, suite 101, SF CA 94103

http://www.ninthstreet.org/


Join our panelists from Google/YouTube, Steady On Productions, Sharethrough, Newspepper.com & Techfluff.tv, The Bleacher Report, BitTorrent & Flingo for a discussion on the direction of the media industry in the current digital environment.

Please register at http://gitdigitalsf.eventbrite.com

Everywhere you turn there’s a screen to watch media, from your TV to your computer, your tablet to the handheld in your pocket.  The diversity of how media is consumed has only increased, as has our overall appetite.  We watch more video media now than ever before, but with emerging models of distribution and platform technology, HOW we watch has fundamentally changed our entertainment experience and expectations.  In an evolving marketplace where WATCHING is now INTERACTING, how will the media industry be affected? Which companies are positioned for the future of the digital media age and which giants will fall?

Please register at http://gitdigitalsf.eventbrite.com

Tweet a Thanks to Patxi’s Pizza, Hayes Valley! @PatxisHayes

http://patxispizza.com/patxis-feeds-girls-in-tech/

 

Special Thanks to our event sponsor, OPOWER!

OPOWER is an industry-leading energy efficiency and smart grid software-as-a-service company. Our goal is to help ordinary people find easy ways to save energy on their utility bills. Our passion is making an unprecedented impact on the health of our planet. With our innovative software platform, we promote energy efficiency by empowering residential consumers to make better decisions on their energy usage.

Questions? Email the SF Chapter at sanfrancisco (at) girlsintech.net

 

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Posted in Girls In Tech, Palo Alto, San Francisco, Silicon Valley | No Comments »

Don’t Miss Rainmakers LIVE! June 20th Event: Bridging People and Technology with Design

June 13th, 2011
Girls In Tech
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Allison Strouse

Follow me @AlliStrouse

I am very proud to announce that Girls in Tech is the official media sponsor of Rainmakers LIVE!’s June 20th event, Bridging People and Technology with Design. Please see event details below (and please enjoy 50% off ticket price with the discount code ‘girlsintech’). This event was originally slated to be held on Stanford’s campus, but due to overwhelming response from attendees, Rainmakers LIVE  decided to move the event’s venue to AOL’s auditorium in order to accommodate more people. However, be sure to get your ticket soon before they run out again!

When: Monday, June 20, 2011 from 6.30 PM – 9.00 PM (PDT)

Where: AOL, 395 Page Mill Road, Palo Alto

Event Theme: In this miniconference, we will look at the increasing importance of user interface (UI) and user experience (UX) design, especially in web and mobile applications. Come join us as we learn from design experts who have worked for Facebook, Google, Yahoo!, eBay, Mint.com, Posterous, Y Combinator and inDinero. Get your tickets at http://rainmakerslive2.eventbrite.com and enjoy 50% off with the discount code ‘girlsintech’

About Rainmakers LIVE!:

Rainmakers LIVE! is run by a group of extremely passionate Stanford students who host a series of miniconferences dedicated to educating and inspiring the next generation of student entrepreneurs by giving them the opportunity to meet larger-than-life founders in small-enough-for-comfort sessions. Each event is centered around a technological theme on which relevant startup founders from the industry are invited to share their experiences.

Stay up to date on their future events:

Join their Facebook Group

Follow Rainmakers LIVE! on Twitter:

Get an RSS feed of their blog

A special Thank You to Amanda Lim (@Amandalim89) for approaching GIT about a media sponsorship and bringing us through the process. We have been so impressed with the Raimakers LIVE! team, and we look forward to working with you in the future!

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Q&A with gtrot Co-Founder Brittany Laughlin

June 10th, 2011
All Chapters
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Audrey Walker

Several months ago before traveling to Austin, Texas for the interactive portion of the famed South by Southwest Festival, I loaded up on new apps and tools that I thought would be beneficial for the trip. One of the sites I ended up joining during this process was gtrot, a social sharing site for your up coming travel plans. I entered in my Austin trip, and immediately was able to see friends that had been there, friends that had overlapping trips, and friends that live in the city I was traveling to. I was also sent emails of deals in the Austin area from all the social deal sites, such as Groupon, the week before my trip.  This feature is incredibly awesome, and I’ve used it  for almost every trip I’ve taken since.

After doing more research, I discovered that one of the co-founders of gtrot is
Brittany Laughlin. Since we’re all about female entrepreneurship at Girls in Tech, I reached out to Brittany to see if she could answer some questions for us, and give us some insight on how she got started and what advice she has for other girls interested in tech startups.

gtrot

If you have a degree, in what field is it?
I have a BS in Marketing and International Business from Stern and a minor in Film & TV from Tisch, both from New York University.

What led you to get involved with the career you are in now?
I knew I wanted to work in a fast paced environment but I wasn’t actually sure which. I had a lot of interests so it took some weeding out. I found that I kept being drawn into stories about technology and realized the fact that I spent all of my free time and money on travel meant I probably should look there. I did a ton of research, looked at the market, built a plan to build a service I wanted and tested to see if the market needed. I joined forces with my Cofounder Zach Smith in May of 2010 to build http://www.gtrot.com.

Who has had the biggest influence on your career?
My parents were both entrepreneurs and have always been supportive of me. Seeing companies built from scratch growing up always interested me. I always knew I wanted to start my own business but I wasn’t sure what I wanted it to be. I joined American Express after I graduated to work on new product launches and customer acquisition. Pretty quickly I realized I was a better fit for a smaller company but the economy was pretty shaky. My parents gave me some great advice “Stay on your current path until you find another one.” I saw a lot of friends and colleagues laid off and although I wanted to explore other options, I was patient.  I saved money, got paid to learn and built some great relationships at American Express. Once I had the plans for gtrot in place and money to live on, I took the leap. My family and friend’s support to leave a great job for the unknown made the transition all the easier.

What would you say, is the most important tool you use on a day to day basis?
I’m completely dependent on technology. I travel a lot for business so my phone and laptop are absolute musts. In terms of software, beyond the great suite of Google products-Gmail, Google Docs, Google Calendar – I’m a huge fan of Dropbox. It’s so nice to be able to share big files with my team no matter where I am.

What’s one thing you wish you knew when you started your career?
Don’t be afraid to try out a lot of things in order to find the right one. It’s completely okay to test-drive ideas and industries. My friends heard a lot of my different ideas for how to impact green tech, contribute to the film community and make fashion easier to find. I put big ideas out there, started vetting them and realized what did and didn’t work for me. In the end, I found the one that stuck and I’m so happy I put in the effort to chase it.

Do you have any advice for girls entering technology related careers?
I think with any industry, it’s important to be excited about what you’re working on. There are tons of great resources to get up to speed on industry news, technology improvements, market leaders and so much more. Take advantage of all of that information to make the best product decisions and to be part of an incredible community. Learning as much about the industry also helps you realize whether it’s the right place for you. Find the segment that interests you and get involved.

How do you think we can best encourage more females to enter the technology sector?
I think the technology industry is one of the most exciting places to be. It is filled with hard working, smart people that truly want to change the world. Whether your skill set lies in design, development, marketing, business development or financing there is an opportunity for you. Find people already involved and reach out with questions and insights. I’m always happy to meet with new people excited about technology. The internet is now a huge part of our lives, I think introducing technology as a career to young men and women will help grow a diverse community in the future.
 

A huge thanks to Brittany for her time and sharing her wisdom with us! To learn more about gtrot or to start adding trips, visit www.gtrot.com

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Tags: Female Entrepreneurs, female founders, gtrot, startup
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