Girls In Tech

About two weeks ago, I had reached the end of the road with my cable company – Time Warner Cable. For the past four months, my service had been spotty at best, non-existent at worst. And believe me, I wasn’t just upset that American Idol wasn’t being DVR’d…my Internet service, which is also provided by TWC, was experiencing the same spotty service. And being that I run a business out of my home, spotty Internet service is 100% unacceptable.

I had called TWC customer service many times over the months – demanding a pro-rated fee for the service I wasn’t receiving, asking for help, a solution – and the feedback I would always get was, “restart your cable box.” I began restarting my cable box at least once a day – and it never solved the problem I was having. My picture was still pixilated and frozen – my Internet service down.

Over the phone, TWC customer service told me there must be an issue with the signal getting into my house…and, basically, “oh well.”

Oh well? OH WELL??

I did not take this lightly. If I pay for something, in a timely and consistent manner, then I expect to get functional service in a timely and consistent manner. I would have dropped TWC altogether except that they have a monopoly on cable service providers in my area. I was stuck (no thanks to you Fios and Uverse-why haven’t you rescued me yet?).

Until, that is, I decided to take to Twitter and vent my frustrations there. At the very least, I could make myself feel better by telling my 6,300 Twitter followers how frustrated I was.

So, in my frustrated rampage I created the hashtag, #dietimewarnercable and began pummeling out Tweets about my “dislike” for TWC. Harsh? Yes. Did it feel GOOD? Oh yes…

In my rampage, I did a search for Time Warner Cable and could not find any Twitter handles associated with the cable giant. I believe I even wrote a snarky Tweet about corporations who don’t have a social media presence, and how people like me can help contribute to a negative online image.

About 20-30 minutes went by of me Tweeting, my followers responding, asking questions about what had set me off, etc. And then it happened. TWC reached out to me via DM. I quickly learned that Time Warner Cable actually has several active Twitter accounts including their PR person, tech support, a social media expert, among others…all of whom personally reached out to me:

@TWCablePhil @twcablebrienh @twcablehelp @alextwc

They apologized, asked what my service issues were, and how they could help. I don’t say this often, but I was wrong.

I. Was. Wrong.

Not only does Time Warner Cable have a social media and Twitter presence, but they monitor it late at night, and actually responded – in a timely, caring way to my disgruntled Tweets. They scheduled a service call for technician to come to my home and solve my service issues. The technician showed up a day later, fixed the problems, and sure enough, everything has been working perfectly since his visit.

What could not be accomplished on the phone with customer service was quickly and effectively taken care of via social media. To me, this is a wonderful example of how an age-old practice – customer service call centers – can take major notes from a new-age practice, social media.

What the call center could not solve, social media did. And that is precisely why it’s here to STAY.

Christine Kirk is founder and principal at Social Muse Communications, a PR and social media marketing consultancy firm for food/beverage, travel, luxury, technology, and lifestyle brands in Los Angeles. She also holds the position of PR Manager for the Los Angeles chapter of Girls in Tech. She can be reached via e-mail at christine@socialmuse.com or on Twitter @luxuryprgal.