By: Kayla Zerby
Years ago, you’d be crazy to think that a no-name blogger could ever rub elbows with the editors of Vogue or Harper’s Bazaar at a runway fashion show.
Today, it’s the norm.
And, as New York Fashion Week descends upon NYC’s Bryant Park next week, the industry’s shift from traditional media to social media will be more apparent than ever.
For an industry so heavily reliant on networking and word-of-mouth buzz, it’s no wonder that so many in the fashion world are turning to social media to build their brands.
Chictopica, for instance – “the most valuable online resource for style inspiration and shopping guidance” – is tackling the social media trends in the fashion world head-on during NYC’s fashion week. From February 13-14, more than 300 bloggers are expected to attend the “Social Influence Summit,” a two-day conference featuring presentations from the CEOs of Polyvore and Modcloth as well as online tastemakers, fashion and retail executives, brands and media.
If you’re not able to make it to the Chictopia event, you can always follow this fantastic list of the “Top 20 Fashion Sources You Should be Following on Twitter” to help you stay in-the-know.
And a testament to just how far the fashion world has delved into social media, check out the first-ever Fashion 2.0 Coalition Awards, sponsored by sample sale site ideeli and blogging network Style Coalition. With seven different categories ranging from Favorite New Social Media Site to Best Twitter Account by a Fashion Designer or Brand awards, this is the first time big-name fashion designers and brands will be recognized for innovatively connecting fans through social media. (Hurry! Voting ends on Feb. 8, 2010 at 11:59 p.m.)
What’s your favorite chic geek fashion site or fashion Twitterer? Post a comment and let us know!
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