Girls In Tech

(image courtesy of Retrevo)

A new Gadgetology study by Retrevo has shown that women, in general, prefer iPhones and men prefer BlackBerries. Surprising? It may be, as it seems that the iPhone is quickly surpassing the BlackBerry by almost everyone, everywhere you go. With its various apps and functionality, one would think they were preferred by both.  However, in their recent study it was found that:

• Women prefer iPhones: at a rate of 53%, compared to 47% of men.
• Men prefer BlackBerries more.  59% of the respondents who use BlackBerries as opposed to 41% of women.
• iPhone users think they do more in life.
• iPhone users, in general, rated themselves more highly as intellectuals, extraverts, media buffs, and jocks.

Now, we know that these are all generalizations, but this study’s statistics (claiming the iPhone is used in many more ways for sport, music, and other entertainment) may show that owning an iPhone is more “fun” and a BlackBerry, more “corporate.”  You can draw your own conclusions by reading the study at the link below.  What are your thoughts?

(Using a sample size of 445 iPhone and BlackBerry owners distributed across gender, age, income & location in the United States, Retrevo completed this study on users other than their own customers.  To read more, go directly to their study at the following link:  http://www.retrevo.com/content/blog/2009/10/iPhone-vs-BlackBerry-owners)