Girls In Tech

Katherine Durham, Vice President of Marketing, Imaging & Printing Group, Americas, Hewlett-Packard

Topic: Shifting the Digital Marketing + Technology Mindset to Harness the Power of an Integrated Approach
In a world where social media thrives and consumers are increasingly connected, a marketer’s decision to ditch traditional marketing practices for online or mobile methods isn’t as simple as that. It shouldn’t be viewed an “either/or” situation when both are the answer. The most effective approach to navigating the rapidly evolving marketing landscape requires a little creativity and the right mix of new and traditional marketing practices while executing against metrics that go beyond circulation to measure consumer engagement. Katherine will provide an in-depth look at how HP has successfully leveraged the sophistication of the Internet and social media to integrate progressive marketing methods while influencing other more traditional tools, and how other companies can manage this shift in marketing mindset by leveraging a similar approach.

This event is open to public but, space limited to 50.  You must RSVP by October 20th through eventbrite: http://gitpdxdigital.eventbrite.com
When: Tuesday, October 22, 2009; 6:30PM – 8:30PM

Where: SOUK

322 NW 6th Avenue, Suite 200
(between Everett + Flanders)
Portland, Oregon 97209

p | 503.517.6900

Hors d’oeuvres and wine is provided
COST: $10/person (to offset cost of food/wine); at the door: $20/person

Event and door prizes are sponsored by 24Notion

Check out Katherine’s bio at Girls in Tech Facebook page