Girls In Tech

Is Social Media Killing PR?

A Lively Debate on the Future of the Media Ecosystem

Hosted By Girls in Tech and Horn Group

Jason Calacanis thinks you should fire your PR agency. Robert Scoble thinks you should ignore it. Michael Arrington says PR as its practiced today is “broken.” Jeremiah Owyang sees value in PR, in some surprising places, while Steve Rubel wonders if the thrill of discovery has made PR as we know it obsolete.

But one thing is completely clear. As the media industry becomes increasingly more social, so does the ecosystem around it, which means, everyone—from editors to CMOs to PR professionals—is a connector, a hub and a source.

So if everybody’s a communicator, what is the value of PR? No question that it’s changing, but helping our clients connect with influencers is only a piece of what we do.  Much of the value we offer to clients is the thinking and strategy we provide, which media benefit from but may never see directly. And that never goes out of style.

Please join us as we invite journalists, analysts, bloggers, PR folks and various combinations thereof to have a drink and a bite as we discuss the new media ecosystem.

To RSVP, please click on the invite below: