Girls In Tech

Oh, the love of shopping. Some call it retail therapy, others like to idle away their afternoon with window shopping. However, in recent years shopping online has become the ‘thing’ to do to avoid the hassle of parking and long check out lines. Although, no matter how savvy one is shopping online, until you receive your package in the mail and try on what you ordered, you won’t know if you made the right purchase. One site is trying to make your online shopping experience much more streamlined.

Myshape.com, headquartered in Pasadena, CA, started in 2004 with the goal of finding clothes that fit well and also flatter womens’ body shapes. They have comprised seven body shapes each made up of letters that just happen to spell MyShape . For instance, you might have Shape P, which is a woman that has a fuller bust and narrower hips, with a bottom that is more flat than round. On the site they accompany the information with a picture of a woman who fits the description. Then you click on one of the categories (jackets & tops, pants, skirts & dresses, etc) and they describe what you should look for when shopping for those pieces.

I think Myshape.com is a great concept, because as we know there are many different body types that make up the female population. They have a great roster of brands, but it certainly focuses on a particular demographic. It definitely is not for the demographic that is shopping on shopbop.com. Although, I believe they could benefit from adding to their designer list with including some of those shopbop.com designers to appeal to a wider audience.

After looking at the site and the different ‘shape’ types, I think I’m shape M. Go and check out what shape you are.