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Valentine’s Day Apps to Help You Celebrate Love

February 9th, 2012
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Adriana Gascoigne

As you know, Singles Awareness—ahem, Valentine’s Day is right around the corner, which means plenty of potential cheers, tears, and confused looks about what to do or get for that special someone.

Fortunately, the mobile app experts at Appitalism.com, (the mobile app superstore) have pulled a list of top Valentine’s Day apps sure to keep you from looking forgetful, lonely, or just plain frustrated.

Love Songs — 100 Greatest of All Time ($1.99 for iOS) – This app is the perfect way to get into the Valentine’s Day spirit…set the mood, awaken the passion, romance your sweetheart, or woo your crush with the perfect background music.

 

 

Crowded Room (Free for iOS) – Where you go and what you do says a lot about the people you want to meet. Crowded Room helps you learn who has shared interests, locations and mutual friends plugging your movements and activities into an algorithm that recommends people you might like to meet who share your interests and tastes.

 

Voice Valentines: Professional eCards with Sound ($1.99 for iOS) – There’s no better way to say “I love you” than to email a personalized voice recorded e-card to your Valentine. Voice Valentines are perfect for V-day and ideal for everyday or “no-reason” occasions to let the people you love know you’re thinking of them.

 

Angry Birds (Free for Android & iOS) – There are people who LOVE Valentine’s Day… and then there is the rest of the world. When all else fails there is always Angry Birds. After all, what better way to take out your “Singles Awareness Day” frustrations than to launch birds from a giant slingshot?

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At Inside Social Apps All Eyes Are on Monetization

February 9th, 2012
All Chapters, Events, Girls In Tech, San Francisco
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Tina Tran

Today kicked off the third annual Inside Social Apps summit put on by Justin Smith and team at The Inside Network.  With a turnout of over 1,000 attendees it was clear that the games industry is getting hotter by the day as it continues to propel growth in the tech sector, above and beyond the two most hyped IPOs in recent history — Facebook and Zynga.  Whether the panel topic was which platforms hold the most opportunity in 2012 or mobile game marketing and distribution, the focus always came back to monetization.  While games historically has been very male dominated, the new crop of social casual games that are popular on mobile phones and Facebook are mostly played by females.  Not only are females out-playing men, women are increasingly running game companies and covering the games space. This was represented at ISA, where there were women on four of the five panels.

In the first panel of the day on the topic of promising platforms, Kevin Chou, CEO of Kabam, and John Spinale, SVP of Social Games at Disney both agreed that Google is very serious about gaming.  They  pointed to the massive user base and engagement that come from Google’s properties.  Kevin went one step further and surprised the audience by announcing that the large majority of Kabam’s new users are not from Facebook.  Instead, as Facebook user acquisition has become increasingly expensive, most game developers are scrambling for more cost-effective channels.  Kabam has turned to G+, Yahoo and other social networks across the globe.

In the panel on Cutting Edge Social Game Product Development, Bill Jackson, creative director at Zynga Dallas, embraced the combination of design and metrics, while Sebastian Knutsson, Chief Creative Officer of King.com spoke to the importance of having connected games that are cross-platform. Things got really interesting when the topic of cloning arose.  With Apple pulling games from the app store for cloning, and the recent controversy around the astounding similarity of games from Nimblebit/Zynga and Spry Fox/6Waves Lolapps, there was a great deal of interest in the topic.  Brenda Garno Brathwaite, COO of Loot Drop did not disappoint.  She noted that cloning hurts innovation for all of us.  To the cloners out there she said, “Congratulations.  You are empty of inspiration.  You belong in the subset of human being in a special area of hell.”  She advised game developers to be phenomenally protective of their ideas since game rules are not outright protectable.

Next up, Justin Smith spoke with Carl SjoGreen, Director of Product Management at Facebook.  Carl drove home the value of bookmarks, both in the browser and on Facebook, as a way to re-engage with visitors after the initial game installation. Carl noted that half of Facebook’s 845 million users are accessing the social network from mobile phones.  When asked about the value prop of HTML5 to game developers, Carl replied that it depends on the app.  His big picture view is that social applications are inherently cross-platform, because at the end of the day the fundamental value is being able to play with friends.

Lisa Marino, CEO of RockYou and Will Harbin, CEO of Kixeye were the most vocal panelists on the topic of “Monetizing Social Games on Facebook.”  Lisa kicked things off by saying, “Let’s face it, we are a media company.”  Will rebutted with “We are not a media company.  We are a game company.  99 times out of 100 our revenue is through a transaction.”  Then, he provided the choice quote of the day, “We monetize revenge.”  For Kixeye, monetization is inherent in the game play, not in ads.  When the panelists were asked about their thoughts on advertising competitors’ games in their own games, Lisa’s response was “Absolutely.  We want to monetize people who are not paying in our games.”

Day one of Inside Social Apps saw a strong turn-out and lively panels.  While the industry as a whole grows, there is increasing friction in the space as it gets more difficult to acquire players and make hit games in an over-saturated market that is driven to some degree by cloning.  Last year new game studios popped up with regularity and funding was easier to attain.  More recently, studios that have not produced a hit within their first or second game launch are shutting down, and VCs are looking beyond studios with hit-driven businesses, and instead are eyeing businesses like platform plays. It will be interesting to hear more about the funding climate in ISA’s day two VC panel.

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DailyWorth Launches CreateWorth, First-Ever Financial Newsletter for Female Entrepreneurs

February 9th, 2012
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Adriana Gascoigne

DailyWorth, the top financial resource for women online, is poised to bring female entrepreneurs to the next level of business success with the launch of CreateWorth, the first-ever online newsletter for women that focuses on the financial nuts and bolts of building and scaling a profitable business.

Women today are starting businesses at a rate of 1.5 times the national average. And an estimated 8.1 million companies in the U.S are owned and operated by women, but they contribute less than four percent of business revenues annually*. CreateWorth provides a bi-weekly forum that includes personal experiences from sixth-time entrepreneur and DailyWorth founder and CEO, Amanda Steinberg, and encourages women to master business-building fundamentals, from creating the right model to raising capital and marketing and sales.

After founding DailyWorth in 2009 to help women become smarter money managers and build real net worth, Steinberg recognized the need to support fellow female entrepreneurs by offering a financial leg up: “Many of the resources available to female entrepreneurs focus on idea cultivation, with limited information on how to actually grow businesses and become profitable. With CreateWorth, our mission is to help women take a bigger piece of the revenue pie and offer advice, tips, and camaraderie to fellow and future entrepreneurs.”

Upcoming CreateWorth topics include “How to Build Your Pipeline,” “Conversion Marketing,” and Q&A’s with successful entrepreneurs.

On Monday, February 13th at 1:00 p.m. ET, Steinberg and Help a Reporter Out (HARO) Founder, Peter Shankman will present a teleseminar: “How to Fund Your Business – Should You Bootstrap or Raise Capital?” They will host a probing, timely debate about how to start or grow a business in 2012: specifically whether to pursue funding yourself or seek to raise outside capital. Shankman bootstrapped his niche press-to-expert community, HARO, into a multi-million dollar business before it was sold to Vocus in 2010. For more information and to register, visit: http://createworth-shankman.eventbrite.com/

DailyWorth has grown to a vibrant community of more than 250,000 engaged and active subscribers and has raised over $3 million in angel and venture capital. To sign-up and receive CreateWorth every Tuesday and Thursday, visit: http://dailyworth.com/createworth.

*Source: American Express OPEN State of Women-Owned Business Report.

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5 Geek Girls in Asia to Look out for

February 7th, 2012
Girls In Tech
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JoashWee

CHING-MEI CHEN, Head of Product at Cardinal Blue Software

Ching-Mei is the Head of Product at Cardinal Blue Software, a social applications company based in both Mountain View and Taipei. The company is behind the iOS PicCollage app, a Top 10 photo app with over 3 million downloads, currently the #2 photo app in the US. Ching-Mei attended the prestigious Hwa Chong Junior College in Singapore before heading on to securing a PhD in economics at Cornell University.

Before meeting her cofounders, Ching-Mei held a marketing role at a local gaming startup, CyWee, in Taipei. She also did a two-year stint as an Operations Research Analyst in the US Department of Defense (Pentagon). Comparing her experience with research and bureaucratic work to her startup life, Ching-Mei admits that she “loves the energy and the pace of which startups operated” and was hooked. Cardinal Blue was accepted into the second accelerator batch of the 500 Startups incubator last summer and they’ve been operating at rocket speed ever since.

AULIA HALIMATUSSADIAH, Chief Technology Officer at NulisBuku.com

Aulia founded NulisBuku.com, and online self-publishing platform that has helped writers make it to major publishers. She is one of the strong community leaders in the rising Indonesian tech startup scene. Keep an eye out for her as this busy serial entrepreneur is on a roll with a long list of successful startups.

NulisBuku.com has also been covered by several media and national televisions channels in Indonesia and awarded best e-commerce at SparxUp Awards 2010. Other startups that Aulia is also involved in are TempaLabs Game Studio which came in top at XL Blaast Hack Day, online bookstore Kutukutubuku.com and e-commerce solutions company TukuSolution.com. Aulia is also co-founder of local tech startup incubator Project Eden, supports the local tech community through local digital startup community StartupLokal and is chairwoman of ON | OFF 2011, a local blogger festival.

MINGFEI YAN, Developer Evangelist at Microsoft 

Mingfei is Microsoft’s developer evangelist, currently focusing on HTML5, Windows Azure and Windows Phone development. She works with partners, startups and developers to build cool stuff using Microsoft technologies. Meanwhile, she also works closely with most of the local tech communities.

She is a frequent speaker at local and global conferences. Prior to Microsoft, Mingfei worked in a B2B e-commerce start up in New York, which powers the deal platform for MasterCard and Yahoo. Mingfei graduated from Carnegie Mellon with a Masters in Information Systems. Keep an eye out for this developer evangelist as she’s one of the experts on the latest Microsoft technologies, especially the Windows Phone platform and the upcoming Windows 8 desktop/laptop operating system.

CARMEN BENITEZ, President/Managing Director of Fetch Plus APAC

Carmen started Fetch Plus, a global startup company that helps brands scale their businesses through social networks with their product FetchFans. FetchFans is the easiest to use, plug-and-play, Facebook page builder and was a finalist at Echelon 2011 Startup Launchpad and a DEMO alumni. Fetch Plus was recently named the social media national vendor by Keller WIlliams Realty International.

Startup life can be hectic with work hour driven by passion. To help balance her lifestyle, Carmen picked up the habit of unplugging her computer and phone and working only on battery charge. When the battery dies, that’s when she stops to rest and recharge. Another quickly habit that she has is listening to the same song on repeat for hours and days. David Bowie, Queen, The Pixies and the Beatles are the soundtracks that power Fetch Plus. TechCrunch named Fetch Plus as one of the seven social startups to watch.

DANG HONG PHUC, Founder of MBM Vietnam

Hong Phuc founded MBM Vietnam, a consulting and IT development company, together with her German partner Mario Behling in 2009. The company started off developing websites for companies with the focus to enter the mobile development and customized web solutions industry. Currently, MBM operates out of a six-storey building in the Mekong Delta, working for European and Japanese companies such as Swiss Post.

Having studied in the US during her high school years, and later in Singapore, Hong Phuc had a opportunity to meet many interesting people in the tech industry who encouraged her to learn more about Free Software and Open Source Technologies. She went on to organize community events like GNOME.Asia Summit, the annual FOSSASIA conference and the FOSSASIA Google Summer of Code.

If you know of any inspiring girl geeks in Asia and would to hear her speak at one of Asia’s leading conference, Echelon 2012, recommend her now.  Echelon, Southeast Asia’s premier startup event organized by e27.sg, is the place to be for Asia-based startups looking for funding or partnership opportunities within and around the region. 

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100 Years of Female Innovation

February 3rd, 2012
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Adriana Gascoigne

The number of women who are filing and receiving patents has been steadily growing since the Patent Act of 1790. In fact, according to a new study by the National Women’s Business Council (NWBC.gov) in 2010, there was a 35% increase in patents received by women over the previous year! This is an unprecedented leap over increase in patents held by women in the past, which generally fluctuates between 5-10%.

Female innovators are nothing new—throughout history we’ve witnessed some of the most ingenious innovations come from the minds of women. However, the increase in patents filed by women signifies a higher participation in start-ups and revenue creation which should be celebrated during Women’s History Month. The following is a brief timeline of female innovators that have improved our lives during the 20th and 21st centuries.

1930: Ruth Wakefield

Ruth Wakefield was a dietitian by trade before she bought a toll house outside of Boston. Wakefield and her husband converted the toll house into an inn and restaurant. In 1930, while experimenting with an old recipe, Wakefield added pieces of a Nestle chocolate bar into the batter and the rest is history! Although she never applied for a patent, at Wakefield’s suggestion, Nestle began scoring their chocolate to make it easier for people to add it to cookies. In exchange, she received free chocolate for life!

1942: Hedy Lamar

Austrian actress Hedy Lamarr was mostly known for her movies, but when WWII threatened her new country, she was determined to help.  Although she knew little about electronics, she came up with an idea for preventing messages from being read by the Nazis.  Along with co-inventor George Anthiel, she developed a way to manipulate radio frequencies at irregular intervals between transmission and reception, eventually being awarded a US patent for her efforts.

1949: Marion Donovan

In 1946, Marion Donovan created the “Boater,” a plastic cover fashioned from her shower curtains and meant to be worn around a cloth diaper. She also replaced the safety pins commonly used on diapers with snap fasteners. First sold in 1949 at the Saks flagship store in New York City, patents were issued two years later, in 1951. Unlike the rubber baby pants that were currently in use, Donovan’s Boaters avoided diaper rash and were safer than standard diapers.

1957: Rachel Fuller Brown & Elizabeth Lee Hazen

Brown and Hazen collaborated on the first successful fungus-fighting drug, which has implications from curing topical fungal infections to killing fungus on priceless artwork. Theirs was a long-distance relationship which consisted of sending soil samples back-and-forth between Albany and New York City. They named the compound “Nystatin” after New York State.

1958: Bette Nesmith Graham

Bette Nesmith Graham was a high school dropout who created one of the most useful products to compliment the newly invented electric typewriter. Since the new model’s carbon ribbon made it impossible to correct errors, secretaries would often spend hours re-typing pages that contained one or two typos. Inspired by how window display painters would simply pain over their errors, she created a mixture using her blender to combine a water-based tempera paint with dye that matched her company’s stationary. Hilariously, her product was in such demand that Graham was fired for distributing “Mistake Out.” This unemployment was a boon as she was able to perfect her mixture and renamed the product Liquid Paper. She received her patent in 1958.

1964: Stephanie Kwolek

Stephanie Kwolek majored in chemistry and minored in biology at Carnegie-Mellon University. When she joined DuPont in 1946, her work focused on finding polymers that could be spun into fibers to create new textures for clothing and other uses. In 1964, when her work shifted to extra strong and stable polymers, it yielded fibers which were stronger than steel! Kwolek had stumbled onto Kevlar, which today is found in everything from bullet-proof vests, ropes and a variety of other devices. Kwolek was inducted into the National Inventors Hall of Fame in 1995.

1978: Barbara Askins

Barbara Askins wanted to find a way to improve the clarity of photographs taken from space that were often fuzzy.  Instead of taking the logical path of improving the camera lens, she took another approach.  Using her knowledge of chemistry (she obtained a bachelor’s and master’s degree in chemistry after having two children), she used radioactive materials to enhance negatives after they were already shot and was granted U.S. Patent No. 4,101,780.  Her idea also proved useful in restoring old photographs and making X-rays easier to read.  For her efforts, she was awarded the National Inventor of the Year in 1978.

2005: Anja Metzger

When Dr. Keith Lurie invented a way to help rescue those experiencing a heart attack using a suction method on the chest, he needed a team to help find a way to lift a person’s chest to increase circulation when performing CPR.  Anja Metzger joined the team and spurred an invention to not only lift up on a person’s chest, but to signal to a rescuer exactly when to perform chest compressions. This has been called the greatest innovation in cardiac treatment since the defibrillator.

2011: Anke Domaske, 2011

Twenty-eight year old biochemist and fashion guru Anke Domaske has created a new fabric made from milk protein called Qmilch which is both silky and produced without the use of pesticides or harmful chemicals. The current textile industry uses fabrics which severely tax our natural resources and create a great deal of harmful runoff. Anke Domaske has invented an organic, hypoallergenic fabric that is both environmentally conscientious, and looks great on the runway!

2011: Danielle Fong

Danielle Fong, is the founder and head scientist for a company called LightSail Energy, which focused on storing energy created by intermittent sources (ie wind and light). Her plan transfers the energy created by wind and solar power into compressed in which is later expanded—when there’s no wind or solar power—to drive turbines that provide energy to a power grid. Interestingly enough, Fong is only 24, but has a resume to rival that of a scientist twice her age.

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An Interview With Entrepreneur, Sue Heilbronner, CEO of TravelShark

January 26th, 2012
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Adriana Gascoigne

Guest blog entry and interview written by Sue Heilbronner, CEO, TravelShark and Adriana Gascoigne, CEO/Founder, Girls in Tech

 

Q: Tell me a little about your schooling/work history and how you came to launch a start-up?

A: I had planned to be a lawyer since childhood, and I went to law school after graduating from university. I worked my way into a criminal prosecutor role with the U.S. Justice Department. After practicing law for 8 years, I began feeling like I was missing a creative aspect to work. In 1999, I started an ecommerce baby gift company in my basement while practicing law by day (even entrepreneurs do some risk management). I did everything, from building the website to running daily stacks of packages to the post office. I made hundreds of mistakes — every week — but I learned a great deal about the web, analytics, online advertising, SEO, marketing, manufacturing and more. I loved it, relishing the sales and marketing functions, and I sealed my entrepreneurial future.

After a year, it was clear to me that my passion lay in business and not in law. I was able to secure an exciting online business development role at Discovery Communications — parent company of Discovery Channel and 15 other international networks.  I sold the baby company, and made the full-time transition.

After five years learning the ins and outs of business in a larger company — which was packed with talented people — I felt a desire to return to a more nimble environment.  I joined an online travel marketing company as head of sales and marketing, and grew it from nine people to 150 talented employees, with clients and revenue growing apace. After a few years at this company, I joined two other startups, disruptive companies in publishing and online education, and was then hired to run TravelShark, which had been founded by my two business partners a year earlier.  My travel experience made me a good fit for the role, and the early stage was the perfect time for me to join and have an impact.

 

Q: What was your passion in launching a travel business?

A: I didn’t start TravelShark. I joined the company first as a consultant in 2009, when I helped draft the business plan, and then in 2010 as CEO.  The company was founded by my partners Chairman David Leppan and COO Graham Easton in 2009, and they sought me out for my online travel experience.  My passion in returning to travel after a few-year hiatus is that I find the online challenges and opportunities to be uniquely exciting in the sector. Travel is among the largest online verticals, and the fastest growth of all is occurring in Asia, where our company is headquartered. So returning to the industry and joining two talented partners in a fascinating business model made perfect sense.

 

Q: If you were to give entrepreneurs one piece of advice, what would it be?

A: One? Oh, give me two!

First, these “lean” principles now in vogue to me come down to a sense that perfect is the enemy of the good in a startup centered on the web.  Internet businesses uniquely afford an entrepreneur the ability to be nimble, to test, and to quickly ascertain the results of their efforts. I sincerely believe in getting products out early, learning what the market thinks, and allocating resources for marketing that might have been used to bridge the gap between “good” and “perfect” in the product development phase.

Two: Do favors, as many as you can. I’m a big believer in helping people when I am able. I believe that “networking” is far more about being awesome and helpful than it is about drinking martinis together at trade shows. When people ask for your help and you think they’re quality people, give of your time freely, promptly, and capably.  Honor commitments. Do things for free. Make introductions. Establishing a reputation for being a partner within the entrepreneurial space is invaluable. You are and will be regarded as candid, trustworthy, and decent. When you need input on a product beta, you’ll have it.

 

Q: Why did you launch (or move) your company HQ to Singapore?

A: Our company was launched in Singapore by PR David Leppan and his co-founder Graham Easton. They chose Singapore because it is at the center of the fastest-growing region in online travel (and many other sectors). Having relocated here in 2011, I am continually impressed at the dynamism of the city and of the startup and overall business climate here. With strong businesses at www.SingaporeHotels.com, www.BeijingHotels.com, www.KualaLumpurHotels.com, and www.BangkokHotels.com, the location continues to offer returns to our firm in sales, business development and networking in general.

 

Q: Tell me about a mentor who made a huge impact in your life. How did the relationship affect your career? You?

A: I met a very talented, seasoned executive at Discovery Communications. He was the CFO of Discovery.com at the time, and I had numerous opportunities to work with him on large partnerships, acquisitions, and other significant deals. Mentoring was really important to me in those days, because I had been in the legal field for eight years and felt a little behind in my professional development in business. Mainly, I listened and asked endless questions during those years.

When I began thinking of making a transition to a smaller company, this mentor helped me garner a senior sales and marketing role in the online travel company I joined. He knew one of the executives at that company, and made that introduction. By that time, he was working in a large hospitality company, and his network in the industry was sizeable. In this role and those that followed, this mentor routinely served as a sounding board for decisions small and large. He was and remains extremely generous with his time, and over more recent years, the relationship has grown more reciprocal as my experience has increased.

I ascribe my career trajectory to this mentor and to others along the way. More recently, I’ve been privileged to serve as a mentor to others. Being a mentor, both to my own employees and to new companies, is among the most enriching aspects of my work life.

 

Q: What is it like being a female exec in tech? (There are so few of you out there) How do you recommend we change that?

A: I don’t think about this too often in my normal work life.  My company is pretty balanced between men and women, in numbers and influence. Even if developers are more heavily weighted toward men, the marketing of technology products is more even, and I think in most cases tech startups need a wide range of talents and types to create a successful technology company. I’ve been very interested in Sheryl Sandberg’s recent writings and speeches, and I think there may be a perception among women that tech companies are more male and that they carry more risk. I think the latter factor may be most significant in terms of women not choosing the sector. As we get further from the massive upheavals in the tech sector of the early 2000s, however, I’m hopeful the gender dynamics shift in tech companies — a newer sector in general in comparison to law firms and consulting firms — and that the numbers will begin to even out.

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Startup Master Challenge: Join us and help your startup grow through @StartupAmerica! #StartupMaster

January 24th, 2012
All Chapters
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Kate Brodock

Girls in Tech - along with many other notable entrepreneurship-focused organizations – is partnering with Startup America as part of the Startup Master Challenge…and we need your help!

What do we need? You, The American Startup.  One that wouldn’t mind access to excellent resources, connecting with other entrepreneurs, and gaining exposure for your company through the Startup America Partnership Program.

What’s that? It’s based on one simple premise: young companies that grow create jobs. Period.  The Partnership has three main goals:

  • To provide valuable resources and connections to help young companies grow.
  • Support regional startup ecosystems throughout the country.
  • Recognize startups as the drivers of the US economy.
What’s in it for you? By joining, you’ll get access to:
  • Expertise: Training, mentors, advisors, and accelerators.
  • Services: Access to services critical to the health of your startup at reduced costs.
  • Talent: Recruiting, training and retaining the people that can help you grow.
  • Customers: Help with acquiring new customers and expanding into new markets.
  • Capital: Connections to sources of capital available to startups in various regions and sectors.
So go sign up (and help Girls in Tech represent!)
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SF Chapter: New Volunteer Meeting/Orientation! Jan. 31st 7pm @ Sandbox Suites

January 24th, 2012
Girls In Tech, Palo Alto, San Francisco, Silicon Valley
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Laura Slezinger

If you are located in the Bay Area and interested in getting more involved, please join the SF Chapter at 7 pm on January 31st at Sandbox Suites in Southpark (SF) at 404 Bryant Street. We will discuss ways to get involved at all levels of commitment including leadership roles. We have needs in event planning, social media community management, blogging, website and graphic design and partnerships/biz dev. Please RSVP to sanfrancisco [at] girlsintech.net and bring a friend!

The meeting will begin at 7 and last until abut 8 – please feel free to drop by for part if you can’t stay for the whole thing. And if you’re unavailable to attend but would still like to be involved in our chapter, drop us a line at sanfrancisco [at] girlsintech.net.

Special Thanks to Sandbox suites for hosting our meeting!

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Founder of Group Pay Site, Buyvite, Shares Her Inspiration in Building a Product “That Could Be Used By Everyone”

January 21st, 2012
Girls In Tech
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Adriana Gascoigne

Guest blog entry written by Brandy Wimberly, Founder and CEO of Buyvite

Not everyone has the luxury of paying for a large group purchase then collecting the money from their friends and family down the road. That’s why we built Buyvite, to help solve and simplify the entire group purchase lifecycle.

Creating a new payment platform is not an easy task and the very nature of the product is more all encompassing than focusing on a particular demographic like some other technology startups.

We didn’t start a “female tech startup,” we created a company with a product that could be used by everyone. We simply saw a need in the market place and hopefully have addressed that need with a powerful platform.  Some tech startups created by women approach technology in ways men simply don’t, which is focused on creating products for other women. The same way college students or recent grads tend to focus on technology products specific to addressing the needs of that age group. This isn’t to say that these products aren’t relevant, interesting or necessary, it just wasn’t the focus with Buyvite. We’ve created a Patent Pending group payment system that leverages the power of social commerce for our partners.

The idea for Buyvite sprang from my personal experience looking for a product that could do what Buyvite ultimately does and not being able to find one. However, the ability to launch a technology startup comes from my professional experience in ecommerce and Internet marketing. This is key for anyone interested in starting a technology company.  Having professional experience in the space is critical to understanding the market, building a high-level team and instilling confidence with investors. Having an idea is great, but being able to actualize that vision on a professional level will ultimately help get ideas from concept to company.

Buyvite’s group payment system is currently in beta. We are working to integrate our system with partners before a public facing launch. Our Patent Pending platform functions differently than similar companies. We have created a unique web/mobile based application that is designed to leverage the power of social commerce in a very streamlined and user friendly way.

The plan for Buyvite over the next few years is to grow the company organically with strong partnerships, excellent customer service and by staying true to our company mission. Coming out with a beta product and a Times Square Advertisement is not the approach we are interested in. Our goal is to thoughtfully and methodically grow a successful enterprise that prioritizes the experience of our partners and our site members.

In addition to a rock solid technical team we’ve put together a great advisory board that has been critical to our early success. Advisory Board Members include Brad Bialas, Founder & President, End2End Payments, John Reas, Solutions Program Manager, Alcatel – Lucent, Poornima Vijayashanker, Founding Member of Mint.com & CEO of Bizee Bee Software, Bobbi Vaughan, Manager of Software Engineering, University of Toledo, and Ian Hartten, Founder & President, Thrive Internet Marketing.

Buyvite was built and is maintained by our team in Ohio. For more information about our company or services please contact us at info@buyvite.com.

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Smartphone Behavioral Report: Male vs. Female

January 20th, 2012
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Adriana Gascoigne

“There are more men than women using Smartphones. Around 12.2% men as against 7.8% women used Smartphones in 2008. This number of users has grown from 2007. In 2007, statistics show, that only around 3.4% women used Smartphones as opposed to 6.1% men. People in the age group of 25 to 34 years are the ones who use Smartphones the most – a whopping 29%. There are only 4.9% users who are 65 years and above. Smartphone users in the age group 18 to 24 years are only about 10.4%.

The second major users of Smartphones are in the age group 35 to 44 years. The older the people, the less they seem to want to use Smartphones. People between the age group of 45 to 54 years see about 18.2% users. And there are only about 13% users in the age group of 55 to 64 years.

The sales of Smartphones are increasing every year all around the world. A recent survey shows a 15% increase in Smartphone sales than the previous year. While worldwide Smartphone sales is about 12%. This percentage keeps increasing year by year. In Asia-Pacific, the sales of mobile phones dropped but there was a 2.3% increase in Smartphones. As the Smartphones statistics show, it is the era of Smartphones.”

This report was provided by Apostrophe Digital, a creative digital agency that produces applications for the most popular platforms (iOS, Android, Symbian, Windows Mobile, Blackberry) as well as design and development of websites, microsites and web apps. Apostrophe has two full-fledged offices in Singapore and Bangkok and its products are entirely made in-house by its team. Our core services offer custom-made mobile applications and web designs. Apostrophe Digital was the winner for Red Herring Asia 2011.

Source: http://www.shutupandgoogleit.com/component/content/article/3-smartphone-articles/58

 

 

 

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